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Kno is renamed DID - Digital IDentity

Finding a suitable name (and domain) for your project is a huge challenge and one we thought we had solved until we asked this question of the amazing Indie Hacker's community:

https://www.indiehackers.com/post/how-bad-is-our-startups-name-a7d69c0e60

Turns out, our original name (Kno / trykno.com) is pretty terrible mainly from a pronounciation point of view.

So, after some soul searching and, of course, asking IH what you thought first (https://www.indiehackers.com/post/how-is-our-new-name-did-76f2c2f017) we came up with a new name:

DID

Today we are working on re-branding our project across all its touchpoints. Hard work but hopefully it will be worthwhile in the longterm.

, Co-founder of Icon for DID
DID
on February 3, 2020