Our company is called Kno. Our website is trykno.com. The idea came from 'Know Me', a non-technical way of introducing authentication, and it was shortened to 'Kno'.
The conversation usually goes: "It's Know without the W". Confusion follows because know sounds like no.
One person said: "Trykno – I keep reading ‘trick’ and ‘no’."
Others comment that Trykno sounds like a drug. :-/
Are we overthinking it or is it as bad as we're being told?