LiGo for LinkedIn
Get content ideas and human-sounding LinkedIn posts
UK? US? Europe? I tested it all. Here’s what I found…
For months I kept trying to crack the “best time to post on LinkedIn.”
I posted Tuesdays at 10 AM (because Buffer said so).
Tried Thursdays at lunch (because Sprout Social swore by it).
Even did weekend experiments.
Nothing consistently worked.
I spoke to a few other folks; consultants, founders, creators ... and they all had the same story:
“Sometimes it hits, sometimes it flops. No idea why.”
So back in Feb 2025, I added an analytics engine to LiGo just to test this properly.
Since then I’ve analyzed ~30-50 profiles each month. Different countries, different niches, different audience sizes.
And at this point, I can say with confidence:
Most “best time to post on LinkedIn” advice is garbage.
There is no universal best time. You have to find yours.
I wrote up the whole thing with examples (US, UK, Europe, influencers vs average users, etc.):
👉 https://ligo.ertiqah.com/blog/why-most-linkedin-best-time-to-post-advice-is-wrong
If you’re still timing your posts based on what some infographic says — you might be leaving a lot of reach on the table.
If you read it, do let me know what has your observation been regarding the best days and times to post on LinkedIn (i.e. if you have actually run some experiments of your own).
In less than 2 weeks, we took our SaaS product from 0 to 169 users with $0 marketing spend. Here's the complete backstory & lessons learned:
TIMELINE
August 7th:
I started building LiGo (https://ligo.ertiqah.com) for our internal usage. I had noticed an unreasonable amount of time being dedicated towards LinkedIn, and wanted to optimize it by 70 to 80%.
We are in the infancy stage - every hour counts. And 10+ hours each week definitely puts a dent.
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August 9th:
Two days code sprint, and I had a prototype. Used it, and shared it with Rassam to try as well, we both loved it.
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August 10th:
Spoke to 3 different senior web developers for some free consultancy (much appreciated). Loved the recommendations, but they actually did more harm than good (my fault, not theirs - I knew our strengths & weaknesses, not them).
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August 11th:
Decided I need to step-down as the "Founder & CEO" and become a web developer (this is the first custom website I have coded). Terminated all the nurtured leads for service contracts - gotta be "laser-focused" in a single direction.
Coding with AI starts with an aim to build an app that be so fast and scalable, it would put Amazon to shame (.. hyperboling, of course).
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August 17th:
Failed miserably. Took the hard call. Deleted the entire codebase. Started from scratch with the aim to serve just 3 users.
Scaling & "sexy-ness" shall come later (For the developers out there.. an example is: using Sqlite as the database).
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August 25th:
An MVP was ready! It worked - it was great. But it looked cringe. Great internal tool but it wasn't an MMP (Minimum Marketable Product). That was the next step.
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September 7th:
Promoted myself to GTM Strategy role, while keeping the previous responsibilities.
Made it as sexy as we knew how to (we don't have a designer 😔). Removed some "good to have" features that were introducing too many bugs whenever any new item was added. Focused on the core features.
MMP was ready... MSP (Minimum Sellable Product) was not. Landing page, billing integration and DB migration was left (for scalability).
September 15th:
This was the planned launch date. I got sickk a few days before that.. and stayed that way for a good while.
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Sept, 27th:
Minimum Sellable Product was ready. Now it was time to market... in an unscalable way.
Primary channel: Reddit.
Secondary channel: LinkedIn.
Key Lessons:
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Start small. We initially aimed too high and had to recalibrate.
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MVP ≠ Marketable Product. There's a crucial step between "it works" and "it sells".
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Unscalable marketing can yield scalable results. We grew organically through niche channels. V imp if you're bootstrapping.
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Embrace the pivot. The biggest progress came after completely restarting from scratch on Aug 17th.
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1
Loved reading this, man. Raw, honest, and full of gold. That Aug 17th pivot hit hard so many founders keep pushing the wrong version instead of doing what you did: reset with humility and focus on serving just 3 users. Huge respect 👏
Your breakdown from MVP → MMP → MSP is something not many talk about, and I feel more early-stage builders need to hear it.
Also, that unscalable Reddit + LinkedIn combo is underrated. You're proof it works when the product solves a real pain.
I’m currently building a Marketing Starter Kit designed for founders like you — zero-fluff, hands-on templates and frameworks to get first users, build in public, and grow using systems that work well.
I think we should collab. There are many solo founders who would love this product
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1
Thanks for the kind words, Hirun.
I'd open to that; can you share more details about what you had in mind precisely?
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I will keep this one short:
- Discord Server:
This is the first thing we did to validate that the pain or desire that we were "assuming" actually existed. We created a "Personal Branding Cohort" for free, and invited people on Reddit & Facebook Groups. Got 100+ sign ups, shortlisted about 30 and started.
- Newsletter:
I was sharing the journey of our product development & marketing in public with 1000+ people. Instead of "selling", the aim was to deliver value on how they could do the same in the future.
- LinkedIn posts:
This is recurrent but we sent out connection requests to our ICPs and continued to make posts using LiGo (our product) that resonated with them.
- Reddit, Quora & Facebook Groups:
Once the MSP (Minimum Sellable product) was ready, we did a one week sprint on the said platforms to attract "strangers", so that we get REAL metrics and not "praises" from people who already know us. Strangers give the BEST feedback, and it has since then helped bring HUGE improvements in the platform and helped us validate what is actually valuable within the product.
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