Signed another lead to a 3 months pilot

Offering a 3 months pilot on our basic plan proved to be a really good strategy to bring more clients. My product is complex and something very new to the market so most of my potential clients are too afraid to commit long term with my solution. But with the perspective of using it for 3 months with a small number of people paying for just a basic plan helps build trust and increase the willing to give it a try.