Lumorae

Lumorae, an AI-powered journaling app focused on mental wellness and daily affirmations. After launching the app on the App Store earlier this year, I’ve been reflecting on how to take the next big step: sustainable growth.

At its core, Lumorae helps users:

• Write daily journals with AI-assisted reflections

• Generate affirmations in multiple languages

• Listen to calming AI voices via ElevenLabs integration

• Stay grounded and mentally supported, even when life gets overwhelming

It’s simple, focused, and available in English, Japanese, Korean, and Chinese.

App Store link: Lumorae – AI Wellness & Mind

📈 The Growth Challenge

Growth has been slow and organic so far:

• No ads yet (testing waters)

• Just kicked off content on X, Facebook, Red Notes and building a presence on Instagram

• Got listed on Indie Hackers recently

• Set up Linktree, and Facebook Page

But I’ve hit the stage where I need more users, more feedback, and more data to iterate on.

🔍 What’s Next?

1. Sharpen product positioning: Focus on Lumorae as an “AI journaling app with mental support”, not just affirmations.

2. Improve onboarding & retention

3. Introduce voice journaling for easy access and simpler user experience

4. Raise pre-seed investment if possible to expand dev & marketing

5. Run small, focused ad campaigns (Meta, X)

💭 Asking the Community

If you’ve grown a subscription app or launched in the wellness space:

• What worked for you to hit your first 1,000 users?

• Is there a channel that surprised you?

• Any Indie Hacker stories that resonate with my journey?

Let me know — happy to connect, exchange notes, and support fellow builders!

Thanks for reading 🙌

– AuravisionX

After I formed my own business AuravisionX, provides Premier Consultancy & Application Development, while AI boomed, thought it might be a good time to create my own development studio — AvxLabs.

From ideation to experimenting and now the first born AI-powered app from the studio launched in App Store, Lumorae. It’s an AI-enabled journaling and mental wellness companion — built in my spare time, designed for people who just need a quiet, personalised space to reflect and heal.

The Why

After years of working in tech and seeing burnout up close, I started to realize how hard it is for people (myself included) to slow down and process their emotions. Most wellness apps are overwhelming, gamified, or ask too much upfront.

I just wanted something simple. Calm. Private. Quiet.

And with the rise of LLMs and AI voice, I realised I could actually build something like that.

What Lumorae Does

Lumorae lets users:

• Write daily journals and receive AI reflections

• Generate and save personalised affirmations

• Listen to affirmations using text-to-voice (ElevenLabs)

• Track their emotional state

• Get AI-based encouragement that fits their mood

It’s lean, focused, and doesn’t try to be everything. Just a pocket companion for your emotional clarity.

Tech Stack

• React Native (TypeScript)

• AWS (Lambda, DynamoDB, S3)

• Pulumi for full IAC

• CI/CD automated deployment

• OpenAI + ElevenLabs for language + voice AI

Milestones

• App Store launch (July 2025)

• Localised for CN, JP, KR

• Revenue model: subscription (monthly/yearly/lifetime)

What’s Next

• Grow early user base and explore pre-seed funding if possible

• Many more feature including a custom trained LLM for more nuanced reflection

Ask Me Anything

If you’re building something similar — solo or not — I’d love to connect. I’m also exploring marketing channels and indie growth, so hit me with your advice, critique, or collab ideas.

You can follow my journey here or even download the app to try out.