Our emails have 95% Open Rate
by Fabrizio RinaldiOk so, every day we're keeping track of many metrics while working on Mailbrew, and we're trying to define what will by our KPIs. A great friend of ours, Ferruccio, suggested that we define 3 key metrics: leading metric like email sent every day, a lagging metric like revenue, and finally a health metric.
Regarding this last metric, we've picked Open Rate. We believe that it's a great measure of how healthy Mailbrew is in general, and it should guide us while developing the private beta.
Well, we're pretty stoked to have 95% open rate with our 120+ active beta users. It's exciting because it means that while we find the right positioning and target market, we know that the rights users fall in love with Mailbrew and read almost every single email they receive.
I think the reason it work it's because once you invest a little time in crafting your own newsletters, from your own sources, you don't want to miss a single issue, while with other newsletters you don't feel as bad about it.
If you have any feedback on what metrics we should keep our eyes on, I'd love to hear it. And happy to answer any questions about our private beta so far.
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95% is amazing, and I love your landing page too!
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your landing page is so good. kudos to you on that.
did you build your own email service or using something else for sending?
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We built our own system that uses Amazon SES for actually sending the emails.
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Wow 95% open rate is amazing. Any tips on crafting effective emails? I.e. any lessons learnt or useful techniques on nailing user engagement with emails?
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Just remember that open rate is not an accurate measure of opens. So when you launch to a wider audience, expect to see it change (and don’t be disheartened when it’s lower).
Open rate is kinda ok to track a trend but not all opens will register (people manually blocking tracking, email clients not loading the tracking pixel).
95% open on your beta is cool 😎
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Signed up!
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Nice product. Just signed up!
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That's a great open rate! And it reminds me I'm supposed to be trialling it out!
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Never heard of Mailbrew, but it sounds and looks awesome.
I immediately signed up for early access! 🙌 Great work!
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Thanks a lot!
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That's really interesting Fabrizio, would be great to hear more about how you got your first users!
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We create a basic landing page and started getting people to signup for early access. This is how our landing page looked back then.
Note also that we used another product of ours (https://unreadit.com) to send the initial traffic to that landing page with the "Create Newsletter" link in the header and the "Powered by Mailbrew" banner in the automated newsletters.
We also started emailing journalists and influential people to give them early access. We used Pigeon for that. The key here is to keep the pitch short and on-point, without using marketing jargon.
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Thanks for mentioning Pigeon!
I've been loving Mailbrew, especially after the launch of Twitter search newsletters :)
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Great to hear Pat :)
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I see, were you specifically targeting tech journalists? How did you gather a list of them? Thanks for the information, looking forward to following more of your journey!
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