Mailforge - E-mail marketing software

We got on a fair amount of testers the last couple of weeks, and the majority feedback wanted more integration options, and a better onboarding process.

So we began last week to re-build the application into API first + SPA (Single page application), both to open up all the possibilites an API would give, and to fix some onboarding issues while being at it.

We expect this to take atleast 1-2 months, and we´re excited to have it done.

We just opened up registration to begin testing the application with the public. Its exciting, and hard work to find the right audience for our platform in such a crowded market. We will find our niche!

Our primary color of our website and platform was a bright orange. This did not go well thou, with various articles regarding people and how they interact with colors in various ways. So the platform is now completely re-branded into a more pleasant blue color, and we like it a lot.

Only time will tell, if this improves our conversions.

The Martech market is proberly one of the more crowded markets, and i did consider this a lot. But looking at my local market, there werent that many competitors competing.

So i began thinking of niches i could grow into, and there were many, even some where no other "danish" solution were available. I began writing down my specs, features, roadmaps and creating the initial mockups before i would go into coding mode.

I didnt expect the development to take so long, but it took more than a year before the core functionality was finished.