Mailforge - E-mail marketing software

Today we launched our public API. API´s are a great way to connect multiple applications together for more interesting marketing methods.

You can ready our API Documentation here: https://mailforge.io/integrations/api/

It´s been a long and tough battle re-making our entire platform into a fully working API-first SPA, and we´re so excited to have it ready.

We would love to hear what you think, so please head over to our website at https://mailforge.io and sign up, it´s free ;)

In September 2018, we annonced that we were gonna re-make our entire application to run entirely on our own API, aswell as building a fancy Single Page Application.

We have now finished that process, and the application is now much more userfriendly and faster.

This change allows us to do some fast development, and begin work on the many integrations we wish to have for popular CMS platforms and tools.

Its a bright future!

We got on a fair amount of testers the last couple of weeks, and the majority feedback wanted more integration options, and a better onboarding process.

So we began last week to re-build the application into API first + SPA (Single page application), both to open up all the possibilites an API would give, and to fix some onboarding issues while being at it.

We expect this to take atleast 1-2 months, and we´re excited to have it done.

We just opened up registration to begin testing the application with the public. Its exciting, and hard work to find the right audience for our platform in such a crowded market. We will find our niche!

Our primary color of our website and platform was a bright orange. This did not go well thou, with various articles regarding people and how they interact with colors in various ways. So the platform is now completely re-branded into a more pleasant blue color, and we like it a lot.

Only time will tell, if this improves our conversions.

The Martech market is proberly one of the more crowded markets, and i did consider this a lot. But looking at my local market, there werent that many competitors competing.

So i began thinking of niches i could grow into, and there were many, even some where no other "danish" solution were available. I began writing down my specs, features, roadmaps and creating the initial mockups before i would go into coding mode.

I didnt expect the development to take so long, but it took more than a year before the core functionality was finished.