Ness Labs
Mindful Productivity School
So excited about this milestone — we doubled the number of Ness Labs community numbers in the last four months!
For context, the community had 300 members when we did our interview with @channingallen last summer.
Some of the most exciting recent developments:
- Members are now organising their own events as a way to practice or simply to share their knowledge. The fact that members are taking charge of their own learning journey and connecting with peers to learn together is genuinely one of the best things that came out of the community.
- I hired a wonderful community architect who is helping me manage and design the community.
- I have reached $8,000 in MRR which I still can't wrap my head around. I know it's not as much as some indie hackers but it means I can start delegating some of the work to talented people and focus on strategy and high-value engagement rather than day-to-day work.
- I have launched my first community-based online course, all hosted within the community, which went very well and brought lots of new people to the community.
- Most importantly, I'm having lots of fun. :)
There's still lots of potential and I'm feeling pumped!
The Ness Labs private community just crossed 1000 paid members!
We now have events every week, co-working sessions, AMAs with experts, exclusive content, and more. The first Ness Labs online course will also be bundled with the membership.
I launched the community in March this year. Reaching 1000 members is an important milestone because it shows building a community can be a sustainable model. But you can't build a successful community overnight, however you define success: it takes a lot of time, energy, and care.
Still absolutely worth it.
I highly recommend it as a path to sustainability for indie hackers who are not quite ready to start a SaaS business. It's a great way to get to know your potential users, to bring them value early on, and to practice some of the same skills you will probably need to maintain a SaaS, such as customer support. Added bonus: you'll make friends along the way. :)
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Congrats on your 1,000 true fans!
Appropiate to read this today: https://kk.org/thetechnium/1000-true-fans/
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Thank you! Such a relevant article indeed :)
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Congrats, Anne-Laure! That's incredible.
What do you use to host/manage your community, and why? -
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Huge milestone, congrats Anne 🎉
The benefit to communities is that they often compound with time. Looking forward to following the progress!
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Congrats @anthilemoon! I’ve followed you for awhile now and reads loads of your articles.
$5 strikes me as a low price considering all the value you’re probably adding. How do you think about your price?
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Love hearing your progress and being part of your community too!
We're also learning from your roadmap as we build our teacher community.
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Thanks so much, Rob! And glad my experience is useful to you in building your community :)
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I see you grow from the start is amazing! Congratulations Anne-Laure 😎🥳🎉 you did it!
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Thank you so much, Fajar!
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Anne-Laure, love this. I'm a member and just upgraded to annual, I appreciate the work you've put in here.
Is this a safe space to ask a question?
How does the duty and obligation of running this community sit with you? That energy and "care" you speak of, does that weigh heavily on you? Is it daunting, and heavy, or is it motivating and energising?
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Hi Jason! Thanks for being a member :)
It depends - there are days where I feel energised, and there are days where I feel like it's a lot of work. But when that happens I just do some light admin stuff like scheduling events, so I don't burn out.
It's more about maintaining consistency over the long term rather than aiming for unsustainable levels of intensity.
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The Ness Labs paid community just crossed 500 members!
It's been a lot of fun building the community with online meetups and discussions, and matching members together for 1:1 virtual coffee chats.
Lately, members have started organising their own events on the platform. Excited for the next 500!
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Awesome accomplishment! Thank you for sharing the big news and for always putting out quality content.
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Thank you for your support!
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Congratulations, this is a great milestone! I've been into Ness Labs more and more recently, I hope you find growing success 😄
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Great!
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Congrats! That's awesome achievement!
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Amazing achievement! Well done!
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Amazing milestone!
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Well done!
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That's amazing, Anne-Laure! Great progress!
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Fantastic work. Love following your journey.
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Congratulations! 👏
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Congrats
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Congrats!!!
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oh sweeeeet! 500. that is a lot! congrats
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Well done
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Great, congrats !
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Amazing progress, Anne-Laure! Congrats!
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Happy to be part of this amazing journey 🙌
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Thank you, Marcel! Very grateful you are part fo the community!
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This comment was deleted 4 years ago
It took a lot of work and care—a true labour of love—but Ness Labs just reached $2K in MRR!
That doesn't include workshops, sponsorships, ebooks, and consulting. This is just people who enjoy spending time on Ness Labs to read content and connect with the community, and who get enough from the experience to decide to support my work.
And this is exactly why I'm so excited about it!
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You write one of the rare mailing lists I REALLY read when I get it,
glad to hear this is working for you! -
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Thanks for sharing. It's great to see your well deserved success.
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Great going. Congrats! More to come. :)
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Good luck Anne-Laure. By the way, what's the meaning of your name?
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Well done, Anne-Laure!
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Anne-Laure, would you be interested to share your story in our "Community Builders" interview series? Please email me at leo@peerboard.com if interested :)
@anthilemoon
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Congrats Anne-Laure!
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Amazing work Anna, this is super impressive work! You will be at 10K in no time!
So happy! I just crossed $10K in revenue (screenshot) as I crossed 200 articles published on my website, which is all about neuroscience-based content for people who want to make the most of their mind.
The reason why I'm sharing these two milestones in a combined post is because I think they're a perfect illustration of a slow overnight success.
I launched the newsletter in July 2019, and I have been publishing between 3 and 5 articles each week since then, without fail. By February 2019, the newsletter had generated a grand total of $1.8K through sponsorships, which—admittedly—I never proactively pursued. In March 2020, I launched the paid membership, with a discussion forum, virtual meetups, extra content, discounts on mindful productivity apps, and more. Today, in May 2020, I crossed $10K in revenue from the membership alone.
To me, this is a significant milestone, because it's the first time I'm generating recurring revenue. It's also one of the first times the user and the payer are one and the same person. Compare this to corporate consulting and sponsorships, where the payer is an employee spending company money. Not only this is an incredible vote of confidence, but it's also much more sustainable. While losing one corporate client can be extremely stressful, my new revenue model is much more stable.
Thanks everyone for your support. I got so much help from this community, learning about newsletters, productisation, turning value into revenue, and more. I love being part of this hardworking community of fellow founders all figuring it out together!
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Well-deserved milestone Anne-Laure! Been really enjoying following along through your Twitter. Glad to see you in this community as well
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I am so proud! Still remember when you talked about maybe opening up a community, and now you're here :) To the next 100k and beyond!
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Thanks so much, Dom! 🤗
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Very impressive, congrats! Subscribed to the newsletter 😊
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Yay, thank you!
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Congratulations Anne-Laure! I'm wondering, do you write all the articles yourself or collect them? And how often do you send a newsletter?
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Congrats Anne-Laure!!! Well deserved due to your work ethic and systems! I’m excited for the future. :)
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Congratulations Anne. That seems like a tremendous growth within a year.
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inspiring!
What is your response when people online question your background and expertise (what makes you qualified to write about this topic?)
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Congrats! you well deserved it.
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Wow! Thumbs up!
Excellent milestone.
Let me pose you a couple questions:- do you think your setup could be replicated in other niche?
- neuroscience is something always excited me.
Do you plan to expand further and say, launch a product? Like supplements? If not, what's your take on that side of your area?
Thank you and greetings!
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Thank you! Yes I think this can be replicated for any area people are curious about. In terms of products, no short-term plans but why not! There's a lack of evidence-based products in that space and lots of snake oil.
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Cool!
Well, I run a venture builder in London and among our brands we got a nutraceutics brand, Springceuticals. For now it's more of a organic beauty and wellness brand, but we'd like to add some more technical product, maybe under a sub-brand or a totally new one. I am a long time user of organic nootropics but I always felt like there's a gap between the scientific ones and the not so.
Would be cool to have a chat and maybe, who knows, team up on that, without pressure or tight deadlines, of course.
PM in case...
Best
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Hi Anne-Laure, I'm a fan of your work for 2 or maybe even 3 years :) Great result!
Btw, if you want to republish some of your articles at Hackernoon - tell me
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Congrats Anne-Laure, make that money!
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Thank you, Courtland! 🙏
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Congrats, Anne-Laure, what do you use for your website and email newsletter platforms?
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Thank you! Website is WordPress and email is MailChimp.
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Superb! You've inspired me to work harder !
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Congrats :)
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Awesome! Congratulations! 🎉
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Huge huge congrats Anne-Laure! busy trailing behind your path as a fledgling newsletter operator Excited to see what's next.
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Great Stuff! This is quite impressive :)
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Fantastic!
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Congrats Anne-Laure.
- How has the growth been in terms of number of subscribers? Linear?
- How about articles' views? Any particular article that became a "hit"?
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Thanks, Leo! I had a few bumps in subscribers (for instance when I launched on Product Hunt or when an article hits the front page of Hacker News), but it's mostly linear. As for article views, yes, definitely some "hits" — again mostly because of Hacker News.
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HN can be a harsh environment, but once you hit the front page, you are in a good position
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Well done Anne-Laure! Very impressive :)
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Thanks! :)
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Congratulations!!
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Thank you!
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It took 8 months but here we are—finally reached the arbitrary milestone of 10K subscribers for the Maker Mind newsletter! I'm not sure what I expected would happen (nothing special happened), but I'm super happy nonetheless. The growth has significantly slowed down the past few months but I'm fine with slow and steady.
For those who are curious, my main growth channel by far is Twitter, where most of my traffic comes from. Search traffic is also slowly growing and converts at a higher rate than Twitter traffic. I assume this is because people have a specific need which they want to address, versus casually browsing on Twitter.
Onto 20K!
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Congrats. I have 1.5k on https://bullish.email. Working hard to get to 10k one day!
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Huge milestone. Congrats @anthilemoon!
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Woohoo!
Congratulations! 🙌Sounds like ads for key search terms might be a good move in the future, given it converts better.
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Congratulations! That's a BIG milestone. And in such a short a time! :)
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Congratulations! Really nice what you are building there. Just got into your website, what a great value proposition! Keep going!
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Congratulations! Is there a way to sponsor your newsletter? It sounds like an amazing match four our multi-project management platform.
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Congrats!
And it is now available in Newsletterest :) -
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Tremendous job in such a short time!
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That's great! I can't imagine getting 10,000 subscribers.
I can't believe I forgot to post an update last week when I crossed that milestone, and I'm actually at $6K now, but wanted to celebrate with the IH community nonetheless!
I launched the Ness Labs community with the goal to create a sustainable source of revenue to support my writing, and to be able to rely less on consulting, which can fluctuate greatly in terms of income. It took me exactly 30 days to get to $5K in revenue.
I'm so happy because I've been pouring my heart into this project, and it's amazing to see people showing their support this way and having a tangible proof that they find the work useful.
The community is designed for entrepreneurs, creators, makers and researchers—people who like to come up with new ideas, understand how the mind works, and want to be their most productive and creative self.
Included in the membership are exclusive articles and research reports, a private community, virtual meetups, workshops, and Mind Match, where I manually match community members for 1:1 coffee chats.
While I initially was planning on only offering a yearly membership, the current circumstances and the high levels of uncertainty for many people—including my target audience—made me decide to add a monthly membership. The pricing is currently $5/month or $50/year.
My main acquisition channels at the moment are the free weekly newsletter I send to almost 10K subscribers, and sharing my work on Twitter where some people sign up straight to the membership.
Super happy to answer any questions for Indie Hackers thinking of launching such a paid community!
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Hi @anthilemoon congrats on what you've achieved and thank you for sharing the results 🙏Quick question, how long did it take you to reach 10k subscribers?
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Congrats dear Anne-Laure!
So happy for you.
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Congrats @anthilemoon. It's very inspiring the way you've grown your community.
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So glad Anne-Laure you're doing great! I'm so excited to read your articles and your feed and journey on Twitter!
I think you're building a good path and doing a great job!
Congratulations well deserved.
hugs,
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Many thanks, Victor!
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Hey!,
Congrats on your achievements, sounds like you are making excellent progress!
How long has it been since you started to achieve 5k revenue?. What platform did you use for your newsletter distribution?.
Amazing work again, may it long continue 😀🥳.
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Hi Sophie, I started last summer. You can read all about the early days in this IH interview!
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This is great Anne-Laure! Reading your articles filled with experience and knowledge helps improve my life. I am planning to buy your subscription soon:-)
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Thank you so much!
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Wow. I remember it wasn't a long time ago since I heard you started Ness Labs. How time flies! And it's great to see you made such a big progress Anne! Congrats!
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Hey that's great. Congrats!!
May I know if this was a paid community from start? And how much time did it take to get you here.. I did start a community recently but not sure if I should make it paid till I get a decent amount of audience first.. Thanks!
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Hi Sai, thank you! I created a free newsletter then a paid community :)
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Amazing congrats Anne-Laure. Way to go 🎉
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Thank you!!
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what a journey, nice to see it paying off in dolla dolla!
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Thanks so much, Graeme!
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Congratulations Anne-Laure :_)
@pauldmet's comment is kinda fitting given my milestone today. Got a few questions if you don't mind:
- What the breakdown is off monthly to yearly?
- Now that you've launched what's the rate of sign ups like now?
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Thank you! Currently at 56% for yearly so it's pretty balanced in terms of distribution. The rate of sign-ups is between 1-5 new members a day.
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Awesome 👏
Great example of how to monetize a newsletter audience without doing sponsorships.
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Thank you, Paul! 🙌
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Congratutions on hitting your milestone. Your content is excellent and you continue to bring in more and more visitors down the road, which compounds eventually to more paid subscribers. It's great that your voice is very unique in the space where mind meets tech.
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Thank you so much! 🙏
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Great work!
Do you have any plan in mind for when you will raise prices? I could see this easily going to $10 in not too long if you wanted to.
So far, Ness Labs and the Maker Mind newsletter have been funded through sponsorships and consulting — both time-consuming and unpredictable. Yesterday, I launched the Ness Labs membership to my newsletter audience.
This is a huge milestone as it's the first time ever Ness Labs is generating proper MRR—as in recurring revenue! The goal is to create a sustainable revenue stream so I can focus on creating great content and being helpful to the community.
I was initially planning on only offering an annual membership, but with everything that's going on, I thought it would be nice to give people more flexibility. So I ended up creating a $50 yearly plan and a $5 monthly plan.
I made exactly $1,105 in new memberships since launching 12 hours ago. After all the work I've put into writing free articles and the newsletter, this feels like a massive hug from my readers! 🤗
Both plans include:
- Mind Match: a service where I hand-match members for virtual coffees. I include a discussion guide to help them have interesting conversations.
- Partner deals: I negotiated some offers on mindful productivity and creativity apps, tools, and courses. It's a win-win add-on for members and partners and it's much easier to negotiate these compared to sponsorships, so I'll keep on adding to that directory.
- Events: obviously online only for now.
- Member newsletter: a monthly digest with exclusive content, new offers, community highlights, etc.
Next week, I'll launch a proper community where members can connect with each other.
In terms of growth, I'll keep on writing the free weekly newsletter, and hopefully in a few weeks I'll have a good idea of what percentage converts to the paid membership. Excited to grow this community!
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Already up to $1k/month, what a start! Congrats Anne-Laure!
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Thanks so much, Courtland! 🙏 I wish it was $1K a month, it's a mix of annual and monthly subscriptions. But the goal is to get there soon!
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Congrats Anne-Laure! You're absolutely killing it and it's a great privilege and big inspiration to watch you and Maker Mind, Ness Labs grow :)
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Many, many thanks, Preetam! 🙏
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Fantastic results, and they clearly show the power of creating and nurturing a great community. Congrats!
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Thanks so much, Fabrizio!
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Congrats Anne! Been following your progress and it's great to see you are making it. Cheers
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Thanks so much! 🙏
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Great job! What platform will you use to allow the community to connect with each other?
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Great achievement! How did you manage to have such a consistent output rate and do not struggle to find topics to write about? Gratulations Anne-Laure
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It's inspiring how you've built this community and keep moving forward with it. Congrats @anthilemoon
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Many thanks, Darshan!
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Looks interesting! I noted for future membership when getting more resources.
If you're need something like art, animations, or mobile app, just ask, and I maybe help with my unique fast prototyping project for free (experimental). http://animationcpu.herokuapp.com -
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How big was your audience before you got paying member?
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I have almost 9,000 email subscribers!
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Congrats! Super excited to be a part of this! :)
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Thank you so much for your support, Merott!
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Thank you for sharing! It's always inspiring to learn the backstory of how someone got started and 'made it'. Congratulations @anthilemoon! Look forward to following along your journey.
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Thanks so much, Bhumi!
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Congratulations! Your service seems really helpful, I just signed up and look forward to trying out the handbook! All the best for the future :)
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Thanks so much! :)
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Huge congrats! Your content is really inspiring!
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Thank you!! 🙏
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Congrats, amazing results!
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Thank you so much!
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Congratulations! I’d be curious to know what percentage opted for monthly vs annual and what channels are you using to grow your list?
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Thank you! 2/3 went for annual. Mostly using Twitter as a growth channel, and my existing newsletter :)
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I've been monitoring closely content creators for a while.
My feeling is that the best way to move from a free to a paid publication/community isn't selling additional premium services, but rather asking your current subscribers to support your work, and giving them a premium service as a complimentary benefit.
Have you ever considered this angle?
This is an extract from a Judd Legum interview on the Substack blog that seems to confirm my hypothesis:
“From what I’ve heard from my paid subscribers, it’s just that they really want to support this kind of journalism, and they feel good about it when I do that kind of work. They feel empowered and they feel more informed and so that’s what’s motivated them. And that’s something I didn’t anticipate either. I thought it was really just the paywall that motivates people and the fact that you were withholding content, but I think for most people that’s not it.”
https://on.substack.com/p/a-growth-masterclass-with-judd-legum
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Congrats Anne, Great fan of your articles 💯
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Many thanks, Abinaya! 🙏
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Wow. 1k Recurring? GOOD! Thanks for sharing! Keep us posted!
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Not really! It's a mix of monthly and annual memberships. So they are all recurring but not on the same timeline. Thank you so much!
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Contratulations Anne-Laure. You deserve it!
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Many thanks, Emeka!
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Congratulations Ness Labs! You deserve this.
This is so awesome you're building the community-
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Many thanks for all your support, Fajar! 🙏
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That’s amazing news Anne-Laure, congrats!
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Thank you, Matt! 🙏
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It's interesting to see how much my growth has slowed down in the past few months. I attribute this to the lack of articles on the front page of Hacker News, which were skewing my results. Now, the growth is slower but much more predictable. At this rate, I should reach 10K subscribers in the next few months.
Another milestone is 150 articles, which I'm much prouder about, as it's a results of my consistency and passion for the topics I write about. Much of the themes I cover are applied in the way I work and manage my time, and I'm excited to see it pay off.
Next: the very first IRL meetup with Maker Mind's subscribers, which will happen next week! It's going to be one of the first experiments I conduct to turn the newsletter into a proper community.
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Great example of consistency. I always see you getting tons of engagement on twitter as well.
Do you have plans for future growth beyond more of the same (which seems to work for you)?
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Thank you! The main thing is add a referral system so my current subscribers can help me grow. I think that would help a lot.
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Congrats!
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Congrats Anne-Laure
Have you started promoting the meetup yet? I didn't see it in the newsletter?
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Thanks Harry! And yes I promoted it in the newsletter a few weeks ago, but had to close the applications quite quickly as it got full in a couple hours. I'll do another one next month!
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Oh awesome. Please let me know how it goes in the newsletter chat. lmk if anyone pulls out, I'm down to to fill in haha!
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Well done! Do you know why there has been a change in appearing on front page of HN? Cool that you continue to see growth through your own channel though, congrats
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Thank you! To be honest, I think I got extremely lucky in the first place to be featured on the homepage so many times. Still haven't figured the magic formula 😁
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Cool that you are doing meetups! I would love to hear how that goes.
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I will! 🤗
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Congrats @anthilemoon!
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Thank you!
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Congrats @anthilemoon! What do you think was most helpful in growing your newsletter in the beginning? :)
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Thank you! Twitter was definitely my biggest growth channel - and still is :)
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I reached two big milestones this week. Over 6K subscribers, and I just published the 100th article on my website since I started my little writing experiment back in the summer.
Here are some of the things I learned:
- Consistency beats strategy. Picasso created more than 50,000 works of art, but only about a hundred are considered masterpieces. Following the Pareto rule, most of my traffic comes from a small subset of articles. To this day, I still have no idea if an article will perform well. It's a bit like fishing. By writing every day, I maximise the chances something will hit a chord.
- You don't know what you don't know. Instead of spending lots of time researching the best ways to grow a newsletter, I just decided to get writing. I only did research when I was confused about something or felt like something could be optimised, on a "need to learn" basis.
- Communities are powerful. I can attribute most of my success to sharing my articles on Hacker News, Twitter, and Indie Hackers. By contributing to these communities, I create a virtuous circle where I get feedback, improve my content, and attract more people with relevant interests.
- Newsletters are making a comeback. Since I started my newsletter, I've discovered a whole world of indie writers, publishers, and content creators. I think there's a whole audience to serve there, driven by the passion economy, and indie hackers would do well to explore it.
- It's okay to not have a plan. I didn't have one when I started this experiment. I just knew what I cared about and who I wanted to help. Now, I have a much clearer idea of where I want to go. But it only happened because I put the work in first to connect with the right audience.
I wrote a bit more about my experience here if you're interested, and I'm gifting a one-year Audible subscription to one random subscriber today at 4pm GMT / 8am PST through my newsletter to celebrate these milestones! 🥳
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Great work! Just get started, do the work every day and things usually come up together :)
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Thank you!
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Amazing work. Consistency + Hard Work beats talent.
How's MailMunch by the way? Never heard of that one before. I don't understand their pricing very well as it's not subscriber-based like every other newsletter service. How much does it cost if you don't mind sharing?
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Thank you! I'm still using MailChimp at the moment. I want to switch over to Mailjet soon but I've been focusing on my writing. Currently costs $80/month which is way too expensive.
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Congratulations! And, consistency beats strategy. I love that. Reminds me a bit of Seth Godin. Something like an article a day for 17 years
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What a hero!
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Great work Anne-Laure and thanks for sharing your milestones!
Your first point of consistency beats strategy resonates with me and reminds me of this note from the book Art & Fear by David Bayles and Ted Orland.
Story from Art & Fear:
The ceramics teacher announced on opening day that he was dividing the class into two groups. All those on the left side of the studio, he said, would be graded solely on the quantity of work they produced, all those on the right solely on its quality.
His procedure was simple: on the final day of class he would bring in his bathroom scales and weigh the work of the “quantity” group: fifty pound of pots rated an “A”, forty pounds a “B”, and so on. Those being graded on “quality”, however, needed to produce only one pot – albeit a perfect one – to get an “A”.
Well, came grading time and a curious fact emerged: the works of highest quality were all produced by the group being graded for quantity. It seems that while the “quantity” group was busily churning out piles of work – and learning from their mistakes – the “quality” group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.
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Thanks so much, Chris! It's funny because I actually wrote about this story — I love it and use it often as an example of increasing creativity by doing vs learning. Many thanks for your support!
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Amazing work, really admire your consistency - 100% the hardest part of content-based work
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Thank you! And totally agreed :)
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Is this the one you publish every day?
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Well done!!
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Thank you!
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Congrats on hitting 6K subscribers and awesome work writing 100 articles (that's like a novel 😜)
I like your insights and anyone starting out should be inspired - you don't need the perfect blueprint or perfect skills. You just start doing things, correct course as needed and learn as you go. I'm finding that out after spending too long sitting on the sidelines waiting for everything to be exactly right.
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Thank you! This would be a novel indeed haha.
I made the same mistake in the past, it's hard to get out of your comfort zone and just start doing things, but you learn so much faster this way.
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Great work!
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Awesome! Great to know it's okay to not have a plan. Knowing the "WHO" is key! You're inspiring me to be more public with my work too :)
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Fantastic work. Just what I needed to read. I'm pretty close to completion and release of software to help people accelerate and reinforce their learning. While excited about the product as I've come to rely on it myself to do my day job and personal projects, I've been getting nervous about the writing and marketing.
I've been getting bogged down in research and your paragraph on "It's okay to not have a plan" really resonated with me. Time for me to get writing and connecting.
Your 100 article milestone is truly inspirational.
Best of luck in the future.
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Fantastic work!
Could you share your favorite "indie writers, publishers, and content creators" that you found along the way? -
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YES! I have absolutely loved watching your journey!
I remember thinking how difficult it would be to write every day when you first committed to this experiment, but if you make something a habit, and work at it, then it becomes a little bit easier every day.
I am sure it still takes a lot of effort for you to put together such interesting and well researched articles, but I'm guessing it takes a little less time than it did 100 articles ago!
Keep going! Do you think you'll keep writing every day?
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👍👍👍👍
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Good work! :) How much time did you spend every day writing?
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Thank you! I block 2 hours every morning, from 8 to 10 ✍️
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good one!
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Thanks! 🙏
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Been following your work for a few months now. Quite Inspiring to see your relentless consistency.
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Thanks so much!
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Consistency beats strategy, love it! Maybe Picassos strategy was to be consistent 😜
5 Comments
I joined in January. You have an amazing community. It's full of wonderful people and wonderful insights.
Congratulations @anthilemoon ... your writings are amazing! 🔥
Thank you so much!
Congratulations
Thank you!