Microlific

Revenue:

1 $249 preorder
3 $49 preorder

---

$396 total

I threw together a landing page. Check it out at www.QuitNursingAndCode.com. I have no shame in that I copied the styles of a few digital products that I like myself. 🤷🏽‍♂️

What's that saying about great artists steal? heh.

Anyway.

Actions I took:

• Went heads down on Reddit the past week. 29 conversations with 3 people converting and preordering my book. I decided to bump the price down to $49 as opposed to $249. The first person I sold I promised "personal coaching and mentoring via Zoom and phone calls". Yeahh... That's not going to scale and basically I was saying anything to get a preorder. $49 seems about right for a less hands on product.
• Almost got banned on www.allnurses.com, the mods didn't take kindly to my posts trying to convince others to quit nursing. I need to play the long game here and be more tactful.

What's next:

• I'm getting a lot of inbound but people aren't converting. Why?
• Need to explore Quora, and Instagram. Nurses aren't on Twitter so not gonna waste time on that platform.
• Film a video for the landing page.
• Reddit is working, gonna keep at it.

Idea:

I'm a former registered nurse who learned how to code and became a software engineer. A lot of nurses are burnt out right now and want to quit the profession. I will sell a book/course to teach them how to do it.

Validation:

This idea comes semi "pre-validated". I've been getting a bunch of DMs on Reddit over the years from nurses looking for guidance on how to make the career change to software engineer. All have said they would buy a book/course if I were to write it.

Actions I took:

• Posted and engaged in nursing threads wherever my story made sense
• Had 13 conversations on Reddit in 12 hours
• Tried to move the convos to SMS or over the phone as much as possible to make it more personable
• Convinced 1 person to preorder my course, which I haven't made yet for $249! I literally added the 2 last second because why not and he still saw enough value to make the purchase
• Made a gumroad product in under 2 mins, stole a book cover from another creator because I didn't have time to make one as this guy was ready to pay right then and there. Don't worry I put it back and made my own afterwards

What's next:

• I need more preorders. Full stop. Going to double down on Reddit by continuing to tactfully contributing to the /r/nurse and /r/nursing subreddits.
• Going to sign up for nursing forums and do the same. Big one seems to be www.allnurses.com
• Need to figure out where else do nurses hang out
• I need to build a real landing page and gumroad product page

👋 Hello.
‍
I'm Glenn Espinosa, a maker focused on building micro SaaS products to replace my salary.

Last year, after four months of hustling, averaging less than five hours of sleep per night, and gaining nearly tens pounds, I hit the inevitable: burnout.

After months of reflection, therapy, and rebuilding my savings, I'm finally ready to restart my maker journey. This time with new ground rules:

• Consistency over intensity
• Realistic goals and timelines
• Many small bets over one large bet

Follow along as I make numerous micro bets trying to get side projects off the ground. 🚀