MixedName

Find baby names that exist in two different languages

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September 8, 2020 Got on LifeHacker

Just had my project MixedName get [picked up by LifeHacker](https://offspring.lifehacker.com/use-a-bilingual-baby-name-finder-to-help-name-your-ki-1844955053.

How did that happen? Only the editor there would know for sure, but I think it was a combination of first of all having a genuinely useful site, having social proof by getting it elsewhere first, being helpful to LH by sharing their content, then later on pinging the relevant reporter on Twitter.

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August 30, 2020 2 million pageviews in one week

After almost giving up on this project, a friend suddenly gave me a great idea for how to get more people to know about the site, and that push set the ball rolling, eventually resulting in more than 2M pageviews from almost half a million visitors in just a few days.

I wrote how it happened in more detail here: https://mixedname.com/blog/crazy_launch

2 Comments

  1. 1

    That's amazing, but the problem with that is : traffic fades away fast and you are back at "zero". organic search is your best bet, but the problem is competition as baby/names have quite insane competition from huge corporations.

    Other than that, congrats and thanks for sharing

    How much did you earn from that 2 million visitors? Did you have ads etc.?

    1. 1

      I think just like you do then, as organic is my focus. However getting a lot of visitors helps with that, because then you stand a much better chance of having people who have blogs, are active on forums etc. also mentioning you.

      And I did gain many organic backlinks from the exposure, although not as many as I would have imagined. I've gotten many more from much lower exposure before, so I guess it depends on the site.

      And to maximize this I didn't have any ads enabled at the time, as I figured having them would make it less likely for people to link back. Not sure if that is true or not. I've experimented a bit, and it seems I'm only reaching like less than $.5 per 1000 page views, so looks like I said no to ~$1000.

      Although having ads might have completely tanked the site on Reddit, so that traffic might not even have materialized had I had them.

August 3, 2020 Release: Cross-language baby name finder

Just released a cross-language baby name finder called MixedName. It shows you names that work in two different languages, so for example if you were looking for an English-Klingon name couple, it'd suggest "Honor", "Victoria", "Gloria".

For a more serious example, if you were looking for English-Japanese names you'd get names like "Erika", "Lina", or "Sara". The site works similarly for other language pairs as well.

Japanese-English girl names

Why did I create this?

I initially started this project to find a Japanese-Finnish name for our upcoming child, so that he could use it regardless of whether he ends up living in Japan or Finland. The first version was just a simple intersection of two name lists, didn't have a UI and only supported those two languages. After using it once I forgot about it, but the directory remained under my projects.

Later on I started getting more conscious about needing to release more things, as after the mild success of Candy Japan, I had been focusing on just running it day-to-day and barely released anything new. While brainstorming what small project I could do, I suddenly remembered this name finder thing.

Brief postmortem

I gathered the name lists by combining various sources online, from Wikipedia to baby name sites, to etymology sites like Behind the Name, and even a wiki about Klingons. While I can't remember how much time I spent ~9 years ago when I first started playing with the project, I'd guess in total I've spent a week on this.

Besides lists of names, I also wanted to do dictionary matches, so for each language I also needed to find a dictionary for it. For Chinese and Japanese I also transliterated the dictionaries into the Latin alphabet. For Japanese I used romkan, and for Chinese it was a simple matter of just removing tonal numbers from the pinyin text already included in the dictionary.

I spent about half of my time on gathering and massaging all the data, so that these sets could easily be intersected.

From there on I started playing with various ways to find cross-language names from this data. I started with a simple intersection of the names of the two languages, and that does produce the best results. To include almost-matches I added a section for names with close edit-distance.

I thought it might be useful and/or funny to also show names that mean something in the other language, so I also added intersections between the name and word lists. For example you'd find the name English name "Geri" this way, because it happens to mean something (look it up if you must know) in Japanese.

After I had all the data, I needed to do what felt like the most painful part: coming up with a decent website to show them on. I found some venn diagrams online for inspiration, and designed the result pages based on that. The main page is just a simple search field. Simple, but at least I made sure to pick some decent colors, use enough whitespace, and a good custom font.

Release results

I usually just post things I've created to Hacker News or Product Hunt, but I've found that doing so often exposes some issue I'd neglected before, which I then have to frantically fix while missing out on a lot of traffic. So this time I wanted a more gentle release, and instead just posted the link to some relevant Facebook groups and subreddits.

People seemed to like it, as the site had 2000 hits in the first 48 hours, and had many positive comments. Traffic did die down very quickly once I stopped manually promoting the site.

Future?

Hosting this only costs me about $3 / month, including the domain, so this doesn't need to be a massive success to keep it going. I'll define success for this: Google indexing the ~300 name pair pages I have and sending 50 visits per month for each page on average.

That might enable enough ad revenue to make $30 / month. Which for a one-week project would be a great result. If that happened I would then add more and more supported languages, and new ways to generate names. I also keep getting name suggestions from people, so I'd also like to add a way for people to easily submit those. Voting? IDK.

But I'm not going to spend any more time on this until I'm confident that it will continue to get traffic, even when I'm not manually posting it to relevant places, and to do that it needs to be indexed by Google. But to get it indexed, I'd need a handful of good backlinks to start with. That's what I perceive as my major weakness with these projects: I have no idea at all how to convince other people to link to them, besides just posting in the usual places and hoping that by sheer luck someone decides to do so.

Thanks

Thanks for reading, and here's the URL again if you'd like to play around with it: https://mixedname.com

2 Comments

  1. 1

    Very nice, like your ideas. Quick technical question about the hosting - where did you host & buy a domain with SSL on $3 / month. That's very cheap.

    1. 1

      Server on Hetzner costs 2.49 eur / month, domain from NameCheap cost $7.16 / year so $0.6 / month. SSL is free with CertBot. So in total actually $3.53 / month, however I have several websites on that same server, so split over all it would really be much less.

July 31, 2020 Reached 1000 visitors on launch day

MixedName shows you names that exist in both of two different languages, so that international couples can find ideas for how to name their baby.

I was inspired to write this tool, because we had to do just that when our son was born: finding a name that would work well in both Japanese and Finnish.

It was actually quite fun to create, as I got to play with several datasets. What got me to finish it quickly was trying to first create a proof of concept just for my own use. After I had one working page, it suddenly felt "real" and my motivation to finish it for release at least doubled. At 5am last night I was still going "oh I should just change this one thing...".

Once I found a domain name and as a test shared it in two cross-cultural Facebook groups and posted it on /r/japanese and /r/german it quickly reached 1000 visits! Quite nice for a project that only took a bit over a week to create, since my previous one that took 2 months to create still has less than 200 visits 😁

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About

I am from Finland, but my wife is Japanese, so when our son was born we wanted to find a name for him that would work in both languages. To help such couples, this tool finds overlapping name ideas.