I had a very specific goal of launching a SaaS company for over a decade, to complement my expertise and my existing audience in the information marketing industry.
My very first step in that journey was in April 2011... but I always looked for a partner to actually start and run the software business, while I would just focus on the information product side, and provide marketing input and leads.
It was a terrible idea, and it took me 10 years to figure that out!
The breakthrough was when I read Victoria Labalme's bestseller ("Risk forward") and this quote remained in my mind for weeks:
Stop outsourcing your dream