
Page2Profit
Find and fix the conversion leaks costing your website money
Hey Indie Hackers 👋
Over the past few months, I kept running into the same problem while working on my own products:
Analytics tools can tell you what is happening , but they rarely tell you why conversions aren’t happening.
I’d see traffic coming in, bounce rates looking “okay”, yet revenue staying flat.
And every CRO audit I tried either:
required expensive consultants
produced vague advice
or gave generic AI suggestions with no real prioritization
So I decided to build Page2Profit.
The idea is simple:
Instead of just listing UX issues, it tries to answer one question:
Which problems on a landing page are actually costing money — and how much?
Page2Profit runs an automated audit that:
analyzes layout, copy, trust signals, CTAs and friction points
applies proven CRO heuristics
estimates potential revenue loss per issue
ranks fixes by ROI impact
You get a clear report showing:
what’s hurting conversions
why it matters
what to fix first
and an optional downloadable PDF to share with teammates or clients
It’s designed mainly for:
indie founders
solo SaaS builders
marketers running paid traffic
anyone trying to improve a landing page without hiring consultants
This is still early-stage, and I’m actively iterating based on feedback.
If you try it, I’d love to hear:
which insights felt accurate
what felt missing
and what would make it more useful for your workflow
Happy to answer any questions and thanks for being such a helpful community 🙏
About
I built Page2Profit to answer a simple question analytics tools don’t solve: Which landing page issues actually cost revenue — and what should be fixed first? The goal is clarity, not more dashboards.

2 Comments
Congrats on the launch, curious which metrics are giving you the most surprises?
Happy to answer any questions about how the audit works or how the ROI estimation is calculated.