Launched on Kickstarter

We launched our product on Kickstarter. We passed our goal 5 days later.

We were hustling very hard through this period, and started receiving press around day 4 and 5 (on Australian TV).

From there, we went viral on Facebook (coverage from Mashable, Yahoo, AOL, Lad Bible, Unilad, George Takei etc) and got around 50M views on various edits of our video.

https://www.kickstarter.com/projects/petflair/petflair-custom-swimwear-featuring-your-pet