pom
Scan ingredients. See the research.
https://data.thepom.app/
This is the data behind the actual ingredient checker app.
With this you can search any ingredient you don't know about and see what the research says about it in a nice summarized way.
here are the stats for 4.4 pom DB:
Total Ingredients: 6,380
Total Research Papers Evaluated: 128,099
✅ Approved Papers: 24,875 (19.4%)
❌ Rejected Papers: 103,224 (80.6%)
Maybe a browser extension for online shopping is next
We've built a database of 6,000+ ingredients linked to peer-reviewed research from PubMed/PMC. The app:
Uses OCR to scan ingredient lists from product packaging
Cross-references each ingredient against research studies
Flags three main risks: carcinogenic risk, endocrine disruptors, and hidden ingredients (umbrella terms like 'natural flavors')
Lets you customize which ingredients to avoid or ignore
Currently free and in active development. Looking for feedback from the community on what would make this most useful for diet optimization.
3 Comments
Whoa this is cool!
I have spent so much time researching ingredient labels. 😂
Same here! Let me know what you think, I think playing around with the tech/ways to reduce cognitive load while maintaining trust in the data is so interesting would love to hear if you have any ideas
Some organic marketing ideas that might be helpful:
For subreddits that allow self-promotion (like r/sideproject, r/imadethis, or r/shamelessplug), post something like: Built pom after realizing how many products still use ingredients with known health risks. It’s an ingredient checker app that instantly flags harmful substances in foods and personal care products, using real scientific studies. You can even create custom flags for ingredients you want to avoid. We built it for transparency, so your products stop keeping secrets from you. Curious how others check what’s actually safe in their daily products?
For non-promo subreddits (like r/SkincareAddiction, r/Nutrition, or r/ZeroWaste), frame it as a personal insight: I’ve been surprised how many “clean” products still include questionable ingredients once you actually read the research. So I started testing an app that scans barcodes and summarizes what each ingredient does — no marketing fluff, just scientific breakdowns. It’s made me rethink how I shop for both skincare and snacks. Do you usually check ingredient safety before buying, or just trust the label?
Then reply daily under Reddit and YouTube comments about skincare ingredients, food additives, or “clean” product trends. Write things like, "Yeah same, I used to assume ‘dermatologist tested’ meant safe until I saw what was actually inside", or "Exactly, we found most ingredient labels are confusing on purpose, which is why we built a tool that just translates the science."
For YouTube, comment early under videos like “toxic ingredients in skincare,” “food additives to avoid,” or “clean beauty myths.” Say something like, Love this, we’ve been building a transparency app that flags risky ingredients and links directly to research studies for context.
For short-form, post two slideshow videos per day. Example 1: “The ingredient your moisturizer shouldn’t have.” Example 2: “What your food label isn’t telling you.” Use clean visuals with scanned products, ingredient callouts, and overlay stats from studies.
Post one AI UGC video daily with an AI avatar showing a surprised or concerned expression, with overlay text like “Wait, this ingredient is linked to heart risk?” then follow with a demo of pom’s instant ingredient flag results.
Post three green screen memes weekly, use visuals like a person scanning a product in the store, with overlay text like “POV: when your ‘natural’ lotion scores a health risk flag,” then cut to pom’s simple transparency dashboard.
Run this consistently for 30 days, two slideshow posts daily, one AI UGC video daily, three memes weekly, plus Reddit and YouTube comment engagement to build credibility among health-conscious users.
You can run all of this directly inside Aftermark(dot)ai btw to automate Reddit replies, generate AI UGC videos, and schedule short-form content !!