Lesson for me: Being a bit more aggressive vs what I am comfortable with. Be willing to double down on what is working even if you don't feel ready.
The source of this uptick was for us to hire a second sale-person. I was reluctant for a few months because I didn't think we had enough leads to feed 2 inside sales reps.
By pushing early to bring on an additional rep it actually put more pressure on me to get resourceful on generating more leads. By updating website copy, landing pages, and CTAs I was able to increase our lead volume.
Then with another rep and an increased number of leads -> increased revenue.