Rezi
Best resume software in the world | https://www.rezi.ai/
Rezi, a resume builder startup, faced a problem with a lack of efficiency and personalization in the resume building process. Traditional resume builders were not able to fully assist users in crafting a tailored and effective resume, resulting in a low demand for their product.
Rezi's solution was to incorporate GPT-3 technology into their resume builder to assist users in all aspects of the resume and cover letter building process. The GPT-3 integration allowed for personalized and effective resumes to be created at a much faster rate. Additionally, Rezi implemented a scalable and technically sound SEO strategy to increase visibility and drive growth.
"GPT-3 technology has revolutionized the way we build resumes," said the CEO of Rezi. "Our users are now able to craft personalized and effective resumes in a fraction of the time it used to take them."
Customers also praised the new Rezi, with one saying, "I was able to create a professional-looking resume in just minutes with the help of the GPT-3 technology."
The impact of Rezi's solution on the business was significant. Revenue increased by 30% within the first six months of implementation, and market share expanded by 15%. Additionally, customer satisfaction improved, with a 90% satisfaction rate among users.
For other entrepreneurs facing similar problems, Rezi suggests looking into the latest technology and finding ways to incorporate it into their product or service. It's also important to have a solid SEO strategy to drive visibility and growth.
Rezi faced some challenges when implementing GPT-3 technology, such as integrating it seamlessly into the resume builder and ensuring data privacy and security. However, they were able to overcome these challenges through extensive testing and working closely with GPT-3 experts.
The CEO of Rezi has a background in technology and has been an entrepreneur for 5 years. The mission of Rezi is to make the resume building process more efficient and personalized for job seekers.
The data and statistics support the success of Rezi's solution, with a 30% increase in revenue and a 15% increase in market share within the first six months of implementation. The 90% satisfaction rate among users also illustrates the effectiveness of the solution.
Good to see growth month after month. Double revenue in three months due to a focus on SEO and closing B2B deals.
Our share of monthly search traffic in our niche is still fractions of a significant amount. We have a long way to go, and a long way to grow.
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Hey Jacob, can you elaborate on how you worked on SEO, how it affected your monthly revenue and share a bit more about your journey?
Yesterday we launched the newly updated Rezi website. This was a huge and nearly unnecessary update, but in the quest of execution, when you can improve, you do.
This new site architecture will allow us to scale more efficiently in the future
Amazing to see the continued growth from January to December - January was a huge month considering redeveloping our site in Webflow which has allowed us to use a scalable CMS resulting in a way cooler experience for users.
We've also launched our GPT-3 powered resume writing tool which allows users to automatically write perfect resume content.
What is the biggest challenge scaling from $20k/m to $100k/m?
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Congratulations.
What's your users lifetime value in dollars and months?
Do they churn when they get a job? Have you noticed anyone churn and come back after a while?
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LTV is just under $70 for approx 3-4 months.
44% of our users churn because they find a job. We're seeing an increasing number of users reactive after many months off as they update or look for new positions.
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Repeated Virality: Our Growth Hack Equation
This article explores how Rezi is able to quickly acquire a large number of new users through intentionally designed processes.
By definition, this is growth hacking. From Wikipedia:
The goal of growth hacking strategies is generally to acquire as many users or customers as possible while spending as little as possible.
For many early-stage companies, paid user acquisition is not economical. As a result, rapid growth is out of reach. However, I hope to share our growth insights as they may be useful in how you think about the development, design, and communication to overcome these challenges.
Okay, so let's jump in. Our viral equation has three parts:
Virality = Offer + Information + Distribution
1 | The Offer
What incentive does a user have to take action? The offer is what you are giving away. In our case, it is Rezi Lifetime, a digital, one-time, expensive subscription that allows users full access to Rezi features and all future updates.
The offer might have some definite characteristics:
- No marginal cost
- High monetary & practical value - expensive & useful
- Low effort to understand the value - reduced cognitive load
1.a | Building The Offer
Considerable thought must go into the user's experience of redeeming the offer. The goal here is to remove redemption friction.
The redemption process might have some definite frictions:
- Authentication - account creation is unavoidable so don't worry about this. Users will expect to create an account
- Code Redemption - read more below
1.b | Redeeming The Offer
In our case - the offer can either be redeemed with a coupon code or redemption code - both result in Rezi Lifetime at no cost.
- Coupon code: the coupon code requires applying a 100% discount and paying for a 0$ product which requires a card to upgrade. From our experiences - users will be enraged about this and virality will not happen. Public user feedback will be negative rather than positive - instead of "Thank you it worked!" potential users will see "This is a scam, they just want your card info".
- Redemption code: conversely, the redemption activates the offer without the need for a card. We'll keep those details a secret for now. Here's how easy it is to redeem an offer:
2 | The Information
The information will give the audience a place to learn about the offer.
You can partner with a deal website for this:
You can host it yourself - I recommend Twitter since:
- It is unbiasedly democratic and interactive - users can see how others feel about the offer and choose to share the offer
- It is familiar - the destination URL (https://twitter.com) is 100% trusted
- It is simple - the character limit forces simplification
3 | The Distribution
The goal for distribution is to start a controlled conversation about the offer in a targeted and relevant online community. Be on standby to answer any questions or clear up misconceptions that could detract from a positive result.
Once you identify which online community you'd like to use to distribute the information, make the post yourself.
Questions to consider:
- Does this growth process apply to what you're doing?
- Is it economical to give away your product?
- Can you support thousands of new users?
That's all for now 🙏🏻
Rezi went viral on a deal website which resulted in about +15k new users.
We've discovered giving away Rezi Lifetime as an excellent incentive for new users at the cost of revenue. Yet, considering the pandemic and economic situation, the more people we can the better.
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Woah, Nice. Would you like to share the deal website and link to it?
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Is it possible to post photos on these threads?
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Yeah, you can do it with markdown.
https://www.markdownguide.org/cheat-sheet/
You basically copy this piece of text inside the post:
you do need to have the photo uploaded (if you posted this to your blog, just copy the source link inside the brackets)
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TL:DR: This article gives a candid look into the growth levers at Rezi categorized across 3 strategies
Full article here - https://www.linkedin.com/pulse/0-50000-users-candid-look-creative-growth-jacob-jacquet/
Scaling a startup is hard. An endlessly-deep black vacuum of marketing dollars, aka paid marketing, tends to be a disgustingly expensive experiment for inexperienced marketing teams.
We've heard and criticized the motto "If you build it, they will come" objecting how vital marketing is to any organization.
While I fervently agree with this - I also like to acknowledge that we suck at marketing. So how do we manage to grow? Let's find out. Use this article to explore, learn, discover, or be inspired by our unique approach to growth.
Before going further - let's lay the groundwork to understand the perspective of the article - the characteristics of a product massively influence the economics of scaling up. In our case, we are a consumer-focused free resume software built to be used by everyone. The only two frictions for user adoption are knowing about it and a desire to use it. Unfortunately, this also means many marketing channels with high CPA (cost per acquisition) are not economical.
This article gives a candid look into the growth levers at Rezi categorized across 3 strategies:
- Development Driven Growth
- Partner Driven Growth
- Organic Growth
1 | Development Driven Growth
If we're connected on Linkedin - you know this already, but Rezi launches a shit ton of new features. Our development is almost entirely lead by the marriage of the feedback from Rezi users and Rezi's knowledge of the resume which come together to reach the final goal of creating a resume. Precisely as it should be.
When we launched Rezi, there were none of the key features that we have today including; AI Keyword Targeting, Real-Time Content Analysis, multiple resume formats & download types, link sharing, starter templates, video guides, and more.
The idea of development lead growth should extend further past the "more features" approach as we look at the market from the enterprise lense. Fortuitously, we developed Rezi in a module way that allows for white-label deployments without much headache.
In April, we launched a Resume Management System (RMS) to bring organizations the ability to assist their users with the same proven resume experience as our users.
Here is what this looks like in practice - Universities in Korea cannot provide their bilingual students with any level of resume education or services that match our RMS's quality and price. From a CEO's, that's a beautiful thing.
To drive user adoption in Korea - deployments of our RMS have proven to be a hyper-targeted and effective way to reach our desired market (without ad spend). Seoul National University is our first paying client which is a reasonably significant achievement considering the institution's notoriety and the difficulties of selling software to a university.
Instead of Rezi marketing directly to students - the university recommends Rezi to the students.
This is the B2B2C model. A B2B2C is a particular business model where a company, rather than accessing the consumer market directly, does that via a partnership with another organization. Yet the final consumers will recognize the brand or the service provided by the B2B2C.
Roughly 5% or 2,500 users come from B2B2C RMS deployments.
2 | Partner Driven Growth
We suck at marketing, but a lot of other companies don't. Two companies that have their marketing down to a pure science are AppSumo & StackCommerce. Since January 2020 (StackCommerce) and April 2020 (AppSumo), both have joined Rezi as marketing partners. Each is worth mentioning considering their respective approach to marketing and their incentive for doing so.
In basic terms, AppSumo is a deal website that sells cool software.
To facilitate these deals, AppSumo partners with startups that are willing to offer their products and services at highly discounted rates.
To make it worthwhile, AppSumo distributes information about each deal to its vast online audience to quickly facilitate a large number of sales.
When we reached out to AppSumo - 6 million people had just lost their jobs due to COVID-19. Giving away Rezi Lifetime at no cost was ultimately the agreement we quickly came to considering the number of displaced job seekers and the sensitive timing of forecasted demands.
Where AppSump shines is their execution in communicating the value of the software. For the first time, we had external and unbiased experts speak about Rezi in a way that we had never previously done before.
3 | Organic Growth
Rezi was founded in 2015 to sell hiring system optimized resume templates and resume reviews. If we had focused on organic search, there's no telling what our traffic would be these days; however, I imagine it would be a couple of orders of magnitude higher than it is today.
I should be fired for wasting a 5-year head start on all search terms related to the resume.
Without digressing too much - the number one keyword that all resume companies are racing to rank for is "Resume Builder." It is such a high volume keyword that it kills innovation; many of our competitors copy reads the same. "Blah, Blah, Resume Builder" - however, this dreary, thoughtless, corporate strategy does work.
To escape the "resume-builder" circus above - we turned to our focus to mirror the product messaging that brought our partners the most success. Mainly focusing on the unique feature of how Rezi uses (simple) AI to create a significant advantage by optimizing content with potential keywords found in the job description.
Use your Linkedin Profile to create an ATS optimized resume in seconds with our Google Chrome Extension.
The fastest way to go from Linkedin profile to perfect resume without any effort
This is cool because Linkedin's resume function doesn't produce a stellar resume.
Viral on Reddit: The consequences of 30,756 upvotes and 47,611 visitors in 10 hours.
This is a post-mortem write up on the effect of Rezi unexpectedly going viral on Reddit starting on the morning of Friday, November 14th.
Product Hunt is a website that lists new products for people to upvote creating a curated list of the day's coolest software launches. It's pretty popular too. If you get to the top of the list you'll be the product of the day, just for 24 hours, and seen by thousands.
When I was researching best practices, I came across multiple articles that shared the story of companies that planned their launch down to the hour... months in advanced. Rezi was no different. From the carefully designed product-photos and expertly-animated explainer video to the email we sent out to past users, every detail was considered.
We shuffled to the office at 7pm KST and launched Rezi at 2am PST - just two 2 hours into the day so we could maximize our launch's exposure. We anxiously watched as nothing really happened (lol). Rezi just stagnated in the middle of the day's list of 20 or so products... pretty disappointing considering the effort. Yet the team was in the office and ready to stay up all night to support the launch.
By the end of the 24th hour, approximately 245 people signup for Rezi. Worthless.
Let's go back to around 11pm, about 4 hours into the plodding Product Hunt launch - I figured since I was going to be awake all night, it as a great time to do an improvised AMA on Reddit - an AMA (Ask Me Anything) a conversation where you list what is unique about yourself and people get to ask questions about you. It's a hugely popular community with over 20 million subscribers. From A-list celebrities to Barack Obama, this subreddit pulls some big names and often blows up to huge threads & tens-of-thousands of upvotes considering it is conversation-based unlike other picture-based subreddits.
Typically, I try to do one small AMA for the Korea subreddit once a year to talk about being a leading startup in Korea... But since it was launch night, I decided to talk about something else - the founding story of Rezi and how it led to the creation of our new software:
"When I graduated college, I had interviews at Google, Dropbox, Goldman Sachs, and others because of my resume, despite a 2.2 GPA. Now we've build a software to make the same resume for free. AMA!"
What happens next is every marketer's wet dream - the conversation went nuclear.
Here are the consequences of going viral on Reddit:
• 30,756 upvotes and 3,128 comments
• Reddit flooded Rezi with a torrential flow of about 500 users at any given time
• 47,611 visitors landed on the Rezi website
• 7,239 created a Rezi account. 3,844 created an anonymous guest Rezi account
By the end of the day, 30,756 upvotes and 3,128 comments later, My ad-libbed AMA was at the top of the 20,000,000 subscriber Subreddit for about 8 hours (take that Product Hunt!).
Unfortunately, I don't know how many people read the AMA but I do know how many people visited Rezi as well as the number of people who signed up for a Rezi account.
For approximately 12 hours straight, Reddit flooded Rezi with a torrential flow of about 500 users at any given time.
By the end of the day, 47,611 visitors landed on the Rezi website. An absurd amount compared to the usual 90 - 250 daily visitors when we aren't actively marketing anything.
Of these 47,611 visitors, 7,239 created a Rezi account. 3,844 created an anonymous guest account. You can see the effects on our growth graph in the admin below.
Here are my after-thoughts categorized by what went right, what went wrong, and what I learned.
What went right:
• I posted very early on a slow morning with no interesting AMAs. The moderator of the AMA subreddit gave my post a badge which almost immediately which resulted in more attention.
• The tone-setting first question was about user privacy - The answer was well received (We don't sell user data in any capacity).
• Handled critical comments well and without provoking more negativity.
What went wrong (a lot):
• Reddit is known to be strictly anti-promotion and many users thought that this was a paid post.
• I had linked to the wrong image of the resume and as a result many people dismissed my knowledge of a resume and criticized the effectiveness of the software.
• In the early hours of the morning (3-7am) I made a ton of typos and gave such tired answers that some questioned my English speaking abilities (lol again).
• Product Hunt
What I learned:
• A result like this is not repeatable. This will absolutely never happen again and the same result would cost thousands of dollars in marketing budget. I am very grateful for the coincidences that lead to the success of the post.
• Users love Rezi.
• The vocal minority of Reddit is incredibly charged, suspicious, and accusatory of ill-intent.
Well, that's about all I have to say.
Thanks for reading.
Full article here - https://www.linkedin.com/pulse/viral-reddit-consequences-30756-upvotes-47611-visitors-jacob-jacquet/
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Congrats Jacob, inspiring story :)
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Such a great way to provide value to the subreddit while authentically sharing the product.
Awesome work, thanks for sharing!
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Thanks!
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Great story. Thanks for sharing it!
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Thanks!
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Wow, that's brilliant! I never would have thought about doing an AMA, let alone the number of users it could drive to your app!
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Fun stuff. I agree! Actually doing the AMA was a thrill. Such a unique feeling to have so many people share their thoughts on my work, both positive and negative!
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Congrats!
Was your infrastructure prepared for these numbers? I know a lot of people here would be on free AWS/Azure/Firebase plans but if they got this sort of traffic it might send their bills skyrocketing...
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I know this is a terrible answer, but I think so - this is what I see in our Firebase billing account for November -
Nov 1 – 30, 2019
App Engine Cloud Firestore Read Ops: 2502045 Counts (Source:Rezi [rezi-3f268])
$1.14Nov 1 – 30, 2019
App Engine Cloud Firestore Entity Writes: 481818 Counts (Source:Rezi [rezi-3f268])
$0.69
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Thanks for sharing.
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Thanks
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Super interesting to hear about your success on AMA! I will definitely try that for my upcoming launch of Men Going East.
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Yea the thing for us was it was never meant to be in any way promotional. I just love talking to people about my company. As to why it got so big, I think resumes are always a popular topic on Reddit. I would definitely be cautious but it's a great idea to try!
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Congrats @jacobj132
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I noticed you only mentioned visits and signups, but not conversions. How many of these converted to sales?
I saw that thread on reddit, and to be honest it was very clickbaity. (because I even ended up checking out the website. haha)
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The AMA resulted in several thousands of dollars in sales that day and the following days since usually just under 1k. Our average signups per day have gone from around 30 to 500
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Very cool. Great job!
I totally agree with you regarding Reddit. It is a conversational and anti-promotional platform. Even the ads have to to be differently for Reddit as compared to Google or FB.
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Good, write up. I am constantly using Reddit as a part of my growth strategy, but I usually target smaller subs, between 30K and 100K subscribers. The results are quite good - every other post I manage to get 1-2K highly targeted visitors. I would never think about using AMA subreddit though. Would you share what was a conversion from free to paid? Did you manage to get any of the users to upgrade?
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It was quite small from free to paid - less than 1% but we do have a resume review service integrated into the app which allows users to flag a Rezi resume in their dashboard for review with prices starting at 8$. Which is dirt cheap for a resume review. The conversation rate for that service was much higher
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Cool. And yeah, the price is dirt cheap! I would rise it to sub-20s ;)
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Wow ! Congrats. When I launch, I'll give this strategy a shot.
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I would suggest not doing it this way - we launched our company about 4 years ago and brought a very well thought out service to Reddit. If you try to force it, I can't see it going well
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How much did your server cost increase by?
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about 2 bucks
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your product hunt demonstration video is amazing
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Thanks we are lucky to have a great talent in front of the camera and a knowledgable editor behind it!
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This is interesting and impressing but why don't just give the link to your reddit epic post?
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I'm Korean and KST caught my eye. How did you end up in Korea?
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http://www.mobiinside.com/2017/12/05/rezi-korea-startup/
It's a bit old but the points are about the same.
In addition to the answers in the article, I wanted to try to do something really, really difficult
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Awesome - thanks Jacob. All the best to you 👍👏
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That is so amazing, @jacobj132! Turning around a slow PH launch into a high-traction AMA on Reddit—such a cool story to tell everyone who joins your team after! :-)
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Congrats on the success! I wonder if an AMA will become the marketing hack of 2020...
I'm following since I give out some advice in the world of resumes and a partnership could be beneficial someday!
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Keep us in mind!
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Great story Jacob. What luck you had, but you were also prepared to capitalize on that luck when it hit. Well done.
Separately, I've noticed a bunch of the resume builders are based in either Korea or Taiwan. Is there something to that, or pure coincidence?
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I've spent a lot of time researching and have never came across another builder in Korea specifically - would you mind sharing the name of the ones you have in mind?
I know Cake Resume is in SEA
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Ah, I thought Cake was in Korea, but they're in Taipei. The other one in Taipei is Resume Genius/Taroko.
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@jacobj132 Nice. Love the simplicity of Rezi. I think this can help a lot of my customers at https://nonprofitremote.com
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Sure if there is any way you have in mind, please let me know
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Rezi is a very well thought out application. I was looking for this!
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This comment was deleted 5 years ago
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This comment was deleted 6 years ago
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No it was by coincidence - from the mod himself
"I gave it an award - have not had any communications with the OP other than what you see here in this thread. I gave it the award because i thought it was a cool product, and he answered all my questions about privacy and such. The main reason it went to the frontpage was there's not much else going on on iama right now - he got lucky."
https://www.reddit.com/user/cahaseler?count=50&after=t1_f7i3o27
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This comment was deleted 6 years ago
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Wow it's really cool to see the traction so far & so quickly. We've worked really hard to get to the point of just launching a new software which allows us to track sexier KPIs than in the past.
What is the biggest challenge scaling from 1k users to 10k?
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That's brilliant @jacobj132. What was your marketing strategy and do you have any job seeker community that you target?
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Yes excellent question. I'll just reply in bullet points to try to cover everything clearly. Maybe it is more interesting to share our full story?
• Founded company in 2015, started with resume templates, reviews, and writing
• Launched a version 1 of the software, no database, everything was local = no saving email leads. 26k+ resumes created over 2.5 years.
• Had about 3,500 paying customers for service based products above. An additional 3.5k email leads from blog, events, and social media.
• We are the leading English resume company in South Korea (huge market - http://www.mobiinside.com/2017/12/05/rezi-korea-startup/) so we have a lot of reach in Seoul. We also support Seoul National University's career center for English resumes.For marketing, we like to do seminars in Seoul where we invite 100 - 250 job seekers and teach them how to use the software to make a perfect resume. We are partnering with IE Business School for these events - (https://www.rezi.io/events/ let the page load its super slow.....)
These events result in genuine connections with the end user. As a result, people really love the brand & we are really reaping the benefits of network effects these days.
We still have all of the past customers & leads to introduce the new software too and also a launch on producthunt. Lot's of juice left.
For communities, I loved Reddit - that is actually where I started the company 4 years ago - after seeing the demand for my resume since it was entirely successful for companies like Google, Goldman Sachs, Dropbox, & more. However, they banned Rezi since the anti-promoting rules.
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So if I am understanding correct you successfully leveraged your association with universities? Was it difficult to partner with them or were they on the lookout for a solution like this?
Have you experimented with online marketing?
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Don't have first-hand experience here, but from what I've read from blogs of other successfully scaled startups and marketing wonks to scale you need:
a) To work on enhancing the final end of your funnel in order to make existing users stay and refer other people
b) To find new marketing channels that your audience usesWhat is the ultimate goal of your startup though?
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Thanks for the reply - our final goal is to be acquired.
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Hi Jacob! Very cool stuff. Keep us posted...
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Nice work man! You will definitely have some fun problems ahead of you. This is where you run into big challenges like scaling, and being able to appropriately support the users.
Nows the time to review your infrastructure and make sure it can handle all the data your crunching with it.
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Totally - fun problems and interesting questions that shape the future of the company. A lot directions to take this.
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This comment was deleted 7 years ago
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thanks!
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This comment was deleted 7 years ago
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I love the logo but I am starting to agree actually. I have an idea of what it would be if we upgraded but it is a matter of my bandwidth. We are working on a deal to bring our new software to universities in Singapore ..... priorities!
Do you have an example of a logo you like? Just curious
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How can I get in touch?
Hello,I am a Chinese user,I want to cooperate with you,agent this product,marketing in China,is it ok?Thank you
what was the prompt for this press release? ;)
Lol exactly - I'd never take the time to write that.
"What a business case study with the follow questions - related to a resume builder that has incorporated GPT3 to assist in all aspect of the resume building and cover letter building process. Our tech and design has allowed for massive growth coupled with a scaleable technically sound SEO strategy.