We reached 1400 downloads on the AppStore

We were so busy with marketing in August and September, that I didn't even realize when we reached 1000 App install mark.

Well we did on Sept. 20th! This was goal for Facebook marketing channel when we started on August 1st.

There was definitely a learning curve for all of us! We had marketing campaigns that were < 2$ per install and some that almost ended up costing 10$ (we killed those fast)

Our last campaign is still running - it's a product feature Ad that is costing us around 2.5$ per install. But what is more important is that we are now seeing around 30% of DAU being new users. Users are coming back!

Our MAU is steadily growing at around 800 now.