Schedule message

I built Schedule Message — it lets teams schedule recurring messages in Slack and Google Chat. Standups, reminders, sprint reviews. Type /schedule, pick a cadence, it runs itself.

We're at 3,000+ users and a 4.9/5 rating, but most of that growth came from the Google Workspace Marketplace organically. I honestly don't fully understand why some weeks spike and others are flat.

Now I'm trying to be more deliberate about distribution and I'm stuck on a few things:

1. The product lives inside Google Chat and Slack — so traditional content marketing feels disconnected from where users actually discover tools like this. Is SEO even the right channel here, or is it all about Marketplace ranking?

2. We've tried posting in a few communities but it's hard to add value without it feeling like promotion. What's actually worked for you when your product lives inside another platform?

3. Word of mouth feels like it should work here — one person sets it up, the whole team sees it every day. But I haven't found a good way to encourage that loop intentionally.

Would genuinely love to hear how others have navigated this. Especially if you've built something that lives inside an existing platform (Slack, Notion, Figma, etc.) — that feels like a specific distribution problem I haven't seen written about much.

→ kaizynn.com/schedule-message if you want context on what we built.

When our Monday standup didn't go out, nobody complained. That was the problem.

Blockers just sat there quietly. People assumed others were fine. We'd only find out two days later in a 1:1 that someone had been stuck since the start of the week.

The inconsistency wasn't just annoying — it was actually costing us time. We'd lose days we could have saved if we'd just known earlier.

I tried calendar reminders to ping myself. I'd miss them when I was deep in work. I tried having someone else own it. That felt like the wrong fix for a process problem.

The real issue: standups ran on a person's memory instead of a system.

The fix was simple. We just needed something that sends the same message every Monday at 9am inside Google Chat — without anyone having to remember.

That's what we built with Schedule Message. Type /schedule, write the message once, pick a cadence. It sends itself even when you're offline.

If your team still relies on someone remembering to post recurring messages, it's worth asking: what's sitting unspoken right now because today was a busy day?

→ kaizynn.com/schedule-message