New version of Secret!

We've launched the version #2 of Secret (the V1 was a very basic MVP...) with a focus on UX and UI and on the conversion funnel. We hired 3 freelancers (Design, front-end, back-end) to work on it so we could remain focus on the business side. One mistake I did is to raise our price with the rollout... Because of that it's hard to determine why the conversion rate would fall (new website ? pricing ? both ?)