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Redesigned UX and started blogging

COVID-19 forced us to reevaluate our plans by slowing down our sales pipeline, so we felt this was a great time to invest in our content marketing and product.

On our new blog (simplemnt.com/blog) We tapped into Sai's personal experience with this problem to start blogging about how we want to solve this problem and the challenges organizations can face while doing so. We also created a case study of our first customer (simplemnt.com/success-stories)

We also rewrote our product frontend from the ground up using more UI best practices and a proper frontend framework. We noticed that a good UI would be key to our product success, both on the adoption side as well as our customer's customer experience during the onboarding process.

Hopefully both of these investments will pay off in the long run!

, Co-Founder of Icon for Simplemnt
Simplemnt
on August 31, 2020