Achieved >50% Conversion rate
by Rajat VaghaniAfter SO much of trial and error, and almost 6-7 A/B tests later I finally managed to improve the download conversion rate for visitors to Snap Search's Play Store page!
Feels great! Check it out:
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Congrats Rajat, this is awesome! What where the factors/changes that had the biggest impact?
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Thank you 😁
I think improving the keywords so that I'd rank higher had a lot of to do. I guess my app started showing up in search for those who were looking for an app like it. Then it was a matter of experimenting with screenshots and descriptions. Each time I'd manage to improve by ~4-5%
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Thanks for that! Makes sense, get the search right and then the media.
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WOW, wonderful screenshot. How you did it. What teach did you use, React Native or Native.
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Hi Steve,
I assume you're asking about the tech for Snap Search? It's Native Android (Java)
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Well done on increasing the conversions!
I'm curious about how you obtain feedback about your A/B testing? Do you have some analytics for each feature to determine whether is has the desired effect or do you communicate with users directly in some way?
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Oh haha, this is the conversation rate for new users to download the app from the play store. It’s how many people downloaded it after viewing the play store listing 😅
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Very impressive! What would you say were the major wins that got you there?
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Continuous A/B testing definitely. Screenshots have changed 4-5 times and the description too!
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That’s fantastic!!
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Thank you! 🙂
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