After 4+ months of beta testing and validating our product with users we finally had the confidence to incorporate as a legal entity - Squeaky B.V. (which is the Dutch equivalent to a US Inc, or UK LTD).
Incorporating is not a straightforward decision in the Netherlands, as it costs a lot of money to register a business here, so we took a little longer than we first planned, but we felt really confident we were ready!
Next step, set up banking and subscriptions 😬