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July 3, 2026 AI models are quietly becoming the new homepage for brands

I have been building in this space for a while and one shift keeps standing out to me.

People increasingly ask ChatGPT, Perplexity and Gemini what to buy before they ever visit a website. The model names a few brands, ranks some over others, and ignores the rest. For a lot of companies, the AI answer is now the first impression, not their homepage.

The strange part is how little control brands have over it. A model can describe you accurately, or it can put you in the wrong category, quote an old price, or hand your positioning to a competitor, and you would never know unless you went looking.

This is the problem I am working on with Strajist AI. It measures how each major AI model describes and recommends a brand, and shows where they get it wrong.

I am curious how other founders here think about this. Have you checked what the models actually say about your product? Most people I ask have not, and are a little surprised when they look.

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People increasingly ask AI models what to buy instead of Googling, and most brands cannot see how they are described or recommended. Often it is wrong. We built Strajist AI to make that visible and fixable.