The heavy push for SEO

Since I didn't have any money to test digital ads, I decided that I would learn as much as I can about SEO. Needless to say, mistakes were made. And expectations were way too high. Search Engine Optimization became the #1 priority, which meant that sales were not going to show up for another 6 months, at least, unless I hit the jackpot with some extremely relevant and well-targeted digital ads.