How Fast Do News Fade Away?
by Nicolas SlusarenkoWe all know that news loses relevance over time. Even the most widely covered stories eventually fade into the background, replaced by newer events. But, I dreamed of knowing — quantitatively — how quickly this happens. Now it is possible with Trokam.
On 23 May, news about the termination of Stephen Colbert’s The Late Show peaked at a Trokam score of ~1000, meaning it reached about 1 billion people. Over the following days, its relevance gradually declined until it faded into "background noise."
https://www.trokam.com/trends/shared/tdnm2swfapm2
This case gives us a concrete answer: It takes about a month for a single-event news story to fade into the noise.
For me, this it’s the realization of a long-held vision. What about you? Have you ever wondered how quickly the world moves on from major events?
