UserGuiding

Hello hackers!

This is Mert from the UserGuiding team. As you all know the worsening situations about economy everywhere, the sales are going down, the startups and indie hackers are having tougher times to reach ramen profitability...

We thought the upcoming Black Friday might be a good opportunity to get more customers and build more partnerships with helping other founders sell more deals.

https://userguiding.com/black-friday-saas-deals/ -> Our list page gets a lot of traffic with organic & paid every year. And this year we'll have a higher ads budget to promote all of our partners listed their deals!

https://userguiding.typeform.com/to/y4Kqw3EH -> If you can just fill this form, we'll add your product to this list, and keep co-distributing with other partners as well to get more sales for everyone 🙏

Hey Indie Hackers!

I'm sure today will be one of the most important days for our startup journey for two reasons:

1- We have launched Resource Centers, which was requested by our users to add a widget on their web app showcasing their onboarding materials, external links, or even integrate their knowledge base.

It's entirely no-code and easy to use. The knowledge base integration especially takes like 3 seconds, it's pretty cool.

2- We offer this feature for 100% free today to celebrate this launch.

So we are both launching a new feature and testing a freemium pricing model today... I'm VERY excited!

PS: Get yours free for your own projects ;)

https://www.producthunt.com/posts/resource-center-by-userguiding

Hey hey!

We are improving UserGuiding everyday to empower non-technical people so that they can create wonders without ever asking for developers' help.

As the growth team, we are using our own tool a lot to announce Webinars, Discounts, get reviews on G2, or train our users about UserGuiding.

And we are also using Zapier, lots of Wordpress plugins, Hubspot, etc to grow our company while our developers focus on fixing bugs & working on new features.

I wonder, what kind of no-code growth tools are YOU using in your daily activities?

We really wonder what tools of growth teams of fast growing software companies are using. So we've started a new podcast for that.

We've published 3 episodes so far:

• Pilot episode
• Vukasin Vukosavljevic (head of growth at Lemlist)
• Aaron Krall

It's our first attempt for doing a podcast so feel free to roast it with your feedback :).

PS: We are also looking for guests, let me know if you'd like to join!

Here are the links:

Apple:
https://podcasts.apple.com/tr/podcast/no-code-growth-stories-with-johnozuysal/id1539167084?i=1000497465219
Spotify: https://open.spotify.com/episode/2Jh2HuH41jDEdc9te49I8q?si=abZkcRt7TYeUakxbVpEB-A
Homepage:
https://johnozuysal.com/2020/11/04/episode-2-vukasin-from-lemlist/

Hey there fellow Hackers,

Recently we've moved to HubSpot, and I've been integration almost all of our data points with HubSpot.

Because we've been growing with Inbound Marketing for the last 2 years, I want to focus on it. I'll be sharing updates on our future experiments too.

Today, we've published our first ever ebook with HubSpot's guidelines and launched on Product Hunt (without partners - we've collaborated with Product School before!)

Let me know what you think, please. You all know how important honest feedback is :)

https://www.producthunt.com/posts/11-quick-to-apply-user-engagement-tips

Hey Indie Hacker community, today I've some fantastic news from UserGuiding.

We've raised $1.1M as seed funding from VCs and angel investors from Turkey and Europe. If you'd like to read the details, you can check the announcement article I've written on our blog.

For this community, I'd like to mention three milestones that helped us get to this point:

• Our Product Hunt launch in April 2019. We've become #3 product of the month, and 22nd of the year. Wow. That's so cool!

But honestly, we didn't think it was that cool at the end of April. It's true that lots of people signed up for UserGuiding. We've also received some backlinks and PR coverage. But that we had to grow and needed actual paying users. And PH didn't seem to have a good audience for that.

Now, after 18 months, I can gladly tell you that every second we've prepared for the PH launch worthed it. We are still getting attraction from this launch, and it has opened some possibilities we didn't think of, such as partnerships, investor relations, and an enterprise customer.

• Our partnership with Product School on an ebook and virtual summits.

Our target audience are mostly product managers. And Product School was the perfect candidate for us to do partnerships. Luckily, we had gained their attention as well (thanks to milestone #1).

• Setting up an OMTM (One metric that matters, aka, north star metric)

It's so hard to set up analytics accurately when you are just a handful of people. You better keep creating content, develop the product, talk to users, etc.

But setting up our OMTM and working on iterations to increase it accelerated our growth. Instead of counting everything, just focus on counting this.

Here's our OMTM:

So for our free trial users to get the value of UserGuiding, they have to build a product tour on their website and embed a small JS code to their website so that it'll be live for their end users.

We thought that, if 20% of our users' end users interact with these tours, then these trial users will understand the value of UserGuiding and will be more likely to buy.

And we were right. Such users are 70% more likely to become our paying users. So we've set OMTM to % of such very active free trial users.

And based on their OMTM status, we personalize their onboarding experience with UserGuiding, send them emails with different CTAs, and retarget them on Ad platforms to nurture them.

---

PS: Uh, this post is much longer than I thought. I want to write the whole growth story of UserGuiding, even though if it's not supersonic growth like Twitter VC, it might be helpful for some people.

Would anyone read?

Thanks for reading, have a great week ahead
Mert

https://userguiding.com/blog/seed-funding-2020/

Hey hackers,

This is Mert from the UserGuiding team. I've been away from many platforms for a while. I got married in May! 😍

I wanted to share some updates about UserGuiding and tell what I've learned recently.

Firstly, we've passed $20K MRR today! We've just celebrated this on Zoom and ordered everyone a beautiful pizza at their home 🍕😂

What has boosted our MRR recently is - I've just realized that you can just integrate Calendly with Google Analytics and know which landing page resulted in a product demo. Our Sales Manager, Anas, started to prepare before joining demos with more knowledge, and his demo performance increased by ~25%!

Secondly, I'm back on Quora. I've been away because I had lots of Product Marketing related things to do. Now we have a new hire to take care of them (Our JR Product Manager) and I have more time to create more content.

I've been sharing stuff in our Quora Spaces. One of our Spaces has over 30k members now! Feel free to join as a contributor. Here's the link: https://www.quora.com/q/betterux

(You can check my profile for my other Spaces as well. Happy to grow them together)

And lastly, I've found this amazing Data Studio report for Google Search Console. It helped me get some very valuable insights quickly. You can find its maker on Twitter and thank her: https://twitter.com/hannahrampton

I think this covers it for now. Stay safe, wear a mask, and keep hacking!

PS. I'll share a BIG update from UserGuiding in July. Stay tuned :)

Hello Hackers!

We've been trying to stay healthy and keep building for the last ~40 days now. Hope you are doing well and keep your motivation level high too!

We wanted to build something that will help our users to cope with one major struggle that affects all our personal and business lives: uncertainty.

So we came up with this idea to offer a free survey tool for teams to learn more about their users with only a few clicks.

You can just sign up and try it out. It's totally free.

Here's our launch link on PH: https://www.producthunt.com/posts/covid-meter-surveys

Any questions? Let me know!

Hello Hackers!

In one of my latest posts, several people have asked me to offer a special plan for individual makers and startups that are not profitable yet.

So, here's the great news: It's ON!

If you can fill this form, we'll get into contact with you as soon as possible: https://docs.google.com/forms/d/e/1FAIpQLSfmIZH33kYUhsVZFnfNCEe_rzYlDGFxWPXkiYhoFFHthPaHTw/viewform

Becase we are just started doing this, we welcome all feedback.

Hope you'll enjoy!

Last week, we've reached one of our biggest milestones: We've passed $10k MRR!

2019 has been a great year for us. I'm sure 2020 will bring many amazing things as well. I'll be happy to share our big news here again!

Here are some fun facts:

• Our customers onboarded more than 5M end users in 2019.
• Companies from 80+ countries opened a UserGuiding account.
• Onboarding flows were completed 3 times in average by the same end users.

And a few things we've learned:

• We are 10 people now, were 4 last year. Now we understand why product management tools are so popular & valuable.
• After we got our seed investment, things got accelerated interestingly.
• But, money runs out quickly. Very quickly. That's why an expense sheet is very important.
• Most of the proven growth hacks on the internet are already exploited and/or expired. Try to find your own hack.

An NPS survey is a great way to get qualitative and quantitative feedback to understand your users.

It was one of the most popular feature requests from our users.

Try it for free now!

https://www.linkedin.com/posts/userguiding_how-to-calculate-nps-activity-6590254066356498432-r622