VEED

Simple & Fun Video Editing

Under 10 Employees
Multiple Founders
Founders Code
Advertising
Art
Marketing
Movies & Video
Music & Audio
Productivity
SaaS
Social Media

The idea for VEED came from being frustrated working with complex and time-consuming editing software. After spending thousands of hours editing videos with complicated programs, we realised that for many editing tasks t

Time to start marketing VEED

B2B sales where still ongoing with no signs of closing anything soon. We have just launched VEED CREATE (simple video editor)

It's now time to start marketing and learning from users. We have already been experimenting with marketing and now looking to home in our skills!

In talks with big retailers

We had great tech and were in talks with HUGE retailers who wanted to find out more. What more could you want!

We found funny and creative ways of getting in contact with large companies. Like the time we send them a pigeon https://www.youtube.com/watch?v=gP1kOBi9X7I

But we were just finding out that the sales cycle of selling this product would be really challenging and might kill the company before we ever got off the ground.

We then decided to go back to our 2nd MVP idea ( a simple online video editor ) and started building it out. Our thinking that a B2C Product could help us bring in smaller but consistent sales inbtween larger B2B fashion sales

VEED STUDIO - Build Starts

We started our main build! Looking back we should have built something much more simple to test the idea. But when you love building stuff, you can't stop yourself!

After testing both ideas, we set out to build an automated AI-powered video editor for fashion companies. https://www.veed.io/studio

We saw a clear market need and started reaching out to companies and building the tech.

What are we going to build? Idea development start

We started thinking about how we could make video editing really easy.

My background (@sab8a) Is in the creative tech industry. I have worked as a designer, developer, editor and animator. I noticed that there was an increasing demand for video content, but always thought that that video editing software I was complex.

Our initial ideas to turn news articles into videos with just a click of a button. After following customer development, we found out that the market already had a few players and news publishers where did not really have the budget.

Altho during this process, we found two interesting ideas that we wanted to explore.

  1. Product videos in fashion
  2. Short form online video editor

We then spent the next 3 months building a MVP and testing the ideas.

The idea for VEED came from being frustrated working with complex and time-consuming editing software. After spending thousands of hours editing videos with complicated programs, we realised that for many editing tasks t