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100 days on Udemy. My results

During the quarantine I've created this course on Ruby on Rails and decided to host it on Udemy.

2 months ago I wrote this post about my experience after one month on the platform.

Now I want to share my results after 100 days on Udemy with a lot of cool graphs!

Here's a snapshot of my course landing page:
Ruby on Rails 6: Learn 25+ gems and build a Startup MVP 2020
As you see, Udemy marked my course as a bestseller (it's pretty cool - there are only 3/80 courses in the Ruby on Rails category marked that way). The rating is high (I'm sooo proud!), and 414 student already sounds impressive!

Landing page visits and conversion:
enter image description here
4634 visitors in total. Not much. But the conversion seems to be very high.
And here are the sources of landing page visits:
enter image description here
Indiebrothers from my previous post are in top 10 lead sources!
Also I shared the course in couple of telegram groups. Apart of that, it's all organic Udemy promotion.

Average earnings from each sale:
average earnings from a sale on Udemy
As you see, these are all Udemy-led coupons and sources. People pay on average $10, and I get 25-65%. That's seems like a tiny bit.
As we discussed in my previous post, Udemy is high volume - low value.
Demographics:
udemy demographics
People who bought my course reside in the following countries. It's such a great, crazy feeling to know that people from literally all of the world watch to your course!

Enrollments per month:
udemy monthly enrollments
I'm looking up to Udemy courses that have 300,000 enrollments and it's hard to imagine how they achieve such fantastic numbers...

Engagement:
enter image description here
The platform counts how many minutes of video the students have consumed. That's a lot of listening to my voice!

P.S. You can easily calculate my earnings based on the data I provided ;)

Some Takeaways:

  • If you already have an audience, DON'T use Udemy.
  • Hosting courses on Udemy is free, but be ready to sell at $10 and get $2-7.
  • On Udemy you don't get access to student emails/phones (so you can't create your own community, you can't cross-sell well).
  • Hosting on Udemy is good if your potential audience niche is VERY BIG.
  • The only engagement a teacher can have with active students is the Q&A section of a course.
  • Overall, selling courses on Udemy can be considered Passive income with minimum engagement required after publishing a course.
  • My next course will not be hosted on Udemy (maybe on the platform that I developed myself (Udemy clone))
  1. 2

    These are such valuable learning points! I've had a chat with some udemy creators and they too seem to think the value rate for their courses decreases given the slash in prices- and they end up not making much out of it. A lot of creators on there have courses as side-hustles, but it's not something consistent given how your course popularity fluctuates.

    Teacher-student engagement is also so important for creators! Building a community and being engaged with the people learning from you builds more trust, and with more of that trust = more credibility.

    1. 1

      I'm happy that you found it useful, @brainfoodinator.

      Interestingly, I'm sure that the weak points in the Udemy design are absolutely intentional from their side.

  2. 1

    Nice! Didn't know udemy provided metrics like this. What led you to create your own platform?

    1. 1

      I wanted to create a practical Ruby on Rails course => I decided that I would teach students to create a course platform. So simple :) What do you think about it http://corsego.com/ ?

      1. 1

        Ah clever! Unfortunately, I cannot access the link - is it down?

          1. 1

            Looks quite nice - I definitely would've benefited from seeing something like that be built from scratch when I was learning web development.

            If you're looking for feedback, two things you could think about are:

            • Shouldn't have to search by description or title - maybe combine into a "text" field
            • Footer could use some work on smaller screens

            Best of luck with the course!

            1. 2

              Thanks a lot for the feedback!
              I've combined the search fields.
              Will also do the footer.

  3. 1

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