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33 Comments

4 Years, 26 Projects, $115k: Lessons from an Indie Hacker

Hey indie hackers! I want to share my experience of launching 26 projects over the last 4 years and the lessons I've learned. I hope this will help those who are just starting their journey or looking for inspiration for the next big thing.

Some statistics:

  • 26 launched projects
  • 4 years of work (2021-2024)
  • Total revenue: ~$115k
  • 5 successful project sales

Key takeaways:

  1. Persistence pays off: My first year (2021) brought no income, but I didn't give up. Keep trying and learning from your mistakes.

  2. Not all projects will be successful: Out of 26 projects, only 8 generated revenue. That's okay! Every failed project is a lesson.

  3. The scale of success can vary greatly: From $49 (getstatupname) to $78,976 (replyguy). Don't get discouraged if your first projects bring modest income.

  4. Selling projects can be a profitable strategy: I sold 5 projects, which brought in a significant portion of the revenue. Consider this as a monetization option.

  5. Diversification is important: I experimented with different niches and types of projects. This helped me find what really works.

  6. Be prepared for the long game: My most successful project (replyguy) only came in 2024. Patience and continuous improvement pay off.

  7. Learn from each project: Even if a project doesn't generate revenue, it provides invaluable experience and knowledge that can be applied in the future.

  8. Keep an eye on trends: AI-related projects (pictureai, anytospeech) showed potential. Stay informed about new technologies and market needs.

Conclusion

The way of an indie hacker is full of ups and downs. The main thing is to keep going, learn from your mistakes, and constantly look for new opportunities. Remember that every successful project is the result of multiple attempts and failures.

Now I'd love to hear about your experience! What lessons have you learned from your projects? What advice would you give to aspiring entrepreneurs?


I just launched a new product Referral.Page: Embed referrals into SaaS in minutes. This will be a game changer for promoting SaaS with affiliates.

I share my indie hacker journey on twitter https://twitter.com/AlexBelogubov

P.S. If you have questions about specific projects or strategies I used, feel free to ask in the comments. I'm here to help and share my experience!

on September 20, 2024
  1. 5

    I can relate to this. I've created over 200 projects, most of which were side projects without any intention of being profitable.

    But even those designed for profit, only maybe 10% of them generated money.

    1. 2

      Huge waste of time.

      Instead, should have focused on only 2-3 important solutions of real problems and achieved growth.

    2. 1

      Wow, that's a huge number, may be you can still earn some money by selling those project templates at appshopp co (link in my bio).

    3. 1

      200 is a huge number!

  2. 2

    What was your biggest takeaway from what you were lacking in the early days?

    1. 3

      Need to build painkiller products and spend more time on marketing.

      1. 1

        Any key points in the marketing space or just a need to allocate the time?

  3. 2

    I enjoyed reading this. It can be a lonely and diffuclt journey but definitely worth it.

    1. 1

      a lonely and diffuclt journey but definitely worth it,That's really good

  4. 1

    This is really cool, thanks for sharing. As someone who's been working independently and had a great start (~$30,000 from my first two projects in 2023) but has had a very slow 2024 this is really encouraging to see.

  5. 1

    Thanks for sharing. if you can give us some advices on promoting a product https://www.indiehackers.com/post/question-how-to-promote-a-product-i-am-building-994bc7ad87 it will be awesome

  6. 1

    Thank you for your data, which made me realize that independent development is not easy. It's also good to make 10 of them and succeed with 1

  7. 1

    Absolutely amazing! That's a great encouragement to me.

  8. 1

    Thanks for sharing the lessons you learned! Pretty impressive and inspiring!!

  9. 1

    Congratulations Alex! That really inspiring. I'm Doing my First Project too. I'm interested in what marketing channels did you use? what worked and what did not?

  10. 1

    Your experience reminds me of "levelsio". He created 70 projects and only 4 had income, which means we need to have "Long Game Mindset"

    1. 1

      Long Game Mindset ,a lonely and diffuclt journey but definitely worth it

  11. 1

    Inspiring stuff. Thanks for sharing.

    Have you done a write-up on how you sold? Curious to learn 👀🍿

  12. 1

    where/how did you sell your apps?

    how many were for sale but never got a buyer?

  13. 1

    Thanks, @AlexBelogubov for sharing this this, curious to know whether $115k is a complete profit or it's revenue. what cost you are spending on infra ? are you using open-source solutions for building these apps?

  14. 1

    Great post ! It's really inspiring and motivating!
    Can I ask how did you find the acquerors for the sites you built ? Did you sell the company or just the website ?

  15. 1

    From zero to hero in 4 years. Well done bro! 👏🏼

  16. 1

    I'm just at the beginning of my journey with my first failures and conclusions. And this is absolutely true. I completely agree with your conclusions. Many conclusions are only reached after failure, through analysis and changing the approach to ideas, implementation, and distribution. Experience is everything.

  17. 1

    Alex Belogubov’s journey as an indie developer is an inspiring testament to the power of perseverance and experimentation. Over the past four years, he launched 26 projects, generating around $115,000 in revenue, and sold five of them. His insights are invaluable for anyone navigating the uncertain waters of entrepreneurship.

  18. 1

    I am sure I am going to use 'replyguy' soon. It's a killer idea.

  19. 1

    Thank you for sharing and congratulations on your successes!

    This insight stuck out the most to me:

    Learn from each project: Even if a project doesn't generate revenue, it provides invaluable experience and knowledge that can be applied in the future.

    This compounding of knowledge and experience is what I am after right now as I build and launch new projects.

  20. 1

    Amazing! persistence always pays off. Thanks for sharing your experiences.

    I'm wondering if you have great insights on the market validation of an idea? Right now, I'm at a point where I have ideas and I know how to code. But i don't know if an idea is worth spending the time it takes to develop, launch and only to see no one really cares.

    Any suggestions?

  21. 1

    Great, thanks for sharing your advices!
    I think that the most tough point is to identify the "painkillers" or pain-points where to fit and intervene. This is the most difficult for me.
    After some projects in which I spent much time making them perfect...I now start from the end: the customers 😀
    Congrats for your persistence !

  22. 1

    Thanks for sharing this! Do you have a methodology for validating ideas and/or deciding when to move on from a product that doesn't have income potential? And how did you manage that first year on zero income?

  23. 1

    Thanks for sharing your journey! It's inspiring to see how persistence and adaptability have paid off for you. I appreciate the insights on diversification and project sales as monetization strategies. It's a great reminder that not every project has to be a hit to lead to success. Keep up the great work!

  24. 0

    Hey Indie Hackers! Built a web or mobile app but moved on to something new? Don’t let your hard work go to waste—list your app on AppShopp co (link in my bio) and start earning effortlessly. We’ll handle the rest!

  25. 1

    This comment was deleted 9 months ago.

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