I didn’t start CheckAnalytic.com because I wanted to compete with Google Analytics.
I built it because analytics stopped feeling like a tool — and started feeling like a risk.
Not a theoretical risk.
A practical one.
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Analytics used to be simple. Then privacy changed everything.
A few years ago, analytics meant:
• add a script,
• see traffic,
• understand behavior,
• make decisions.
Today, especially in the EU, analytics means:
• consent banners,
• partial data,
• legal uncertainty,
• constant trade-offs.
The problem isn’t that teams don’t care about privacy.
It’s that most analytics tools were not designed for this environment.
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Consent banners don’t solve the real problem
I implemented consent banners like everyone else.
What I got:
• fewer usable metrics,
• worse UX,
• and the uncomfortable feeling that compliance was still fragile.
Users clicked “Reject”.
Data disappeared.
Funnels broke.
And yet, the responsibility still stayed with me as the product owner.
That’s when I realized: consent is not a technical solution — it’s a legal workaround.
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GDPR changed the cost structure of analytics
Under GDPR, you don’t just collect data — you defend it.
You need to justify:
• why you collect it,
• how long you keep it,
• who processes it,
• and how it’s protected.
For a small SaaS, that’s not just overhead.
It’s cognitive load that steals focus from the product.
I didn’t want analytics to be the most legally complex part of my stack.
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Privacy-first stopped being an ideal. It became a constraint.
At some point, I stopped asking “How can we track more?”
And started asking:
“What do we actually need to know to run this business?”
The answer was surprisingly small:
• how many people visit,
• what pages and features matter,
• what converts,
• what doesn’t.
None of that required tracking individuals.
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That’s why CheckAnalytic is intentionally minimal
CheckAnalytic is built around a simple idea:
If you don’t collect personal data, you don’t need to manage consent or defend collection.
So it:
• doesn’t use cookies,
• doesn’t identify users,
• doesn’t build profiles,
• doesn’t require consent banners.
It focuses on aggregate behavior, not people.
That’s a conscious trade-off — and I’m okay with it.
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What I gave up — and why it was worth it
Yes, I lost:
• user-level journeys,
• long-term identifiers,
• hyper-granular attribution.
But I gained:
• predictable data,
• cleaner UX,
• lower legal stress,
• faster setup,
• and more trust in the numbers I see.
For my use cases, that was a net win.
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I don’t think CheckAnalytic.com is for everyone
If you need:
• individual user tracking,
• advanced attribution models,
• deep personalization, you’ll need heavier tools.
But if you’re a SaaS founder who wants:
• clarity without surveillance,
• analytics without consent fatigue,
• insight without legal anxiety, then this approach might resonate.
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The question I keep coming back to
If a SaaS product can:
• grow,
• iterate,
• and make solid decisions without tracking individuals…
Why do we still assume that invasive tracking is the default?
I don’t have a universal answer.
I just built the tool I needed — and it turns out others needed it too.
When “improving” is actually the wrong move
Validating an idea to help professionals reply safely to difficult work messages