This week's milestones and learnings (a recap): Janel Loi hits 2,500 subscribers, Kushagra Gour crosses 50,000 players...

Hey folks, here's what happened this week on IH:

😰 Struggle bus:

• @theotherworkspace had an unfortunate typo near the top of a blog post. It said "...creating a shit in...". Yep. That happened. Upside: A very kind reader pointed it out and now it says "shift".
• Growth has slowed significantly for @alex_shevchuk due to COVID. Upside: They made it to 200 users.

🎉 Nailing it:

• @BrunoHiis gets their first paying customer. Next stop: 10 paying customers.
• @philmcp changes their company’s name to 4 Day Week.
• @chinchang hits 50k registered players after 22 months.
• @miickel boosts their conversion rate to 10.84%.
• @AlexBuran hits 30k users and they’re gaining more with increasing speed.
• @coderforllife22 has their bright idea.
• @ChrisHardie gets some press coverage and hits 100 users.
• After consistently writing for over 40 weeks, @Janel hits 2500 subscribers.
• @Harsh21476 is in beta.
• @ValCanBuild had been expecting a slow January but grows by 20%.
• @AndrewKamphey gets hunted and is #5 on Product Hunt.
• @dominikSo launches to crickets, changes the pricing, and gets their first (and second and third) customer.
• @kylegawley triples revenue.
• @eunjae makes $1,000 and plans to use it as seed money for new projects.
• @noahwbragg gets a new customer without even trying on a project that’s been on the backburner.
• @michalmalewicz completes their book.
• @businesscoder finishes their new landing page.
• @mtlynch triples their sales this month, thanks to a YouTuber's review.
• @AnaFlatlogic's product is on ProductHunt.

✅ Key takeaways:

• Take a look at how long your trial lasts. It's easy to go too long or too short, so A/B test.
• Consider doing an AMA to boost boost your subscribers.
• A good pricing model can make all the difference. And it’s often best to keep it simple, especially in the beginning.
• Expanding revenue from existing users is often easier than getting new users.
• If you can, put the money you make back into the company in the early days.
• It’s important to step outside of the hours-to-dollars mindset. Internet money doesn’t work like that.
• Press coverage can be a huge help.
• Scratching your own back is hard. Try partnerships for some mutual back scratching.
• Be consistent with your content.
• Use your products to promote your other products.
• Even if you're a great writer and editor, ask a friend to give your content a once-over (like my wife @teela_na does for me 😎).

How did your week go?

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