What a great email sequence looks like

The easiest way to write a great email sequence is to learn from how the best companies do it.

I'm a long-time admirer of Casper. So a couple months ago, I signed up to their email list and monitored every email they sent :

What stood out:

• Every email has a clear purpose
• One idea per email.
• One CTA per email
• None of the emails are text heavy
• Consistent tone, aesthetics, and messaging.
• They write emails in pairs. Every email has a follow-up!
• The email journey doesn't stop at purchase

That's the TLDR. I've put together a full teardown going in-depth on every email. Hopefully it acts as some inspiration for your own email sequences :)

If you're want a second opinion on your own email journey, feel free to comment. Happy to help. Been working in email for a longer than I can remember.