What a great email sequence looks like

The easiest way to write a great email sequence is to learn from how the best companies do it.

I'm a long-time admirer of Casper. So a couple months ago, I signed up to their email list and monitored every email they sent :

Casper Email Teardown

What stood out:

  • Every email has a clear purpose
  • One idea per email.
  • One CTA per email
  • None of the emails are text heavy
  • Consistent tone, aesthetics, and messaging.
  • They write emails in pairs. Every email has a follow-up!
  • The email journey doesn't stop at purchase

That's the TLDR. I've put together a full teardown going in-depth on every email. Hopefully it acts as some inspiration for your own email sequences :)

If you're want a second opinion on your own email journey, feel free to comment. Happy to help. Been working in email for a longer than I can remember.

  1. 3

    Thank you for this. Do you have any resources for B2B email sequences and how the principles differ?

  2. 3

    that's a neat sequence. appreciate sharing!

  3. 1

    Don't expect your emails to stay out of the spam folder for long. Drip email is obsolete.

  4. 1

    An amazing resource, really enjoyed reading it!

  5. 1

    Thank you Alec, really insightful!

  6. 1

    Wow, awesome for doing this!
    Love the work you put in to make the diagram, interesting to see the full teardown as well!


  7. 1

    Cheers Alec. Enjoyed this

  8. 1

    This comment was deleted a year ago.

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