What I Learned From Reviewing 50+ Indie Hacker MVPs Last Week

Last week I reviewed over 50 MVPs from the IH community. I spent 5-10 minutes reviewing each MVP and created a personalized video for each one.

It was as much a learning experience for me as it was in helping to give feedback for these IH products.

I gave feedback based on each of these criteria:

  • First impressions
  • The problem being solved
  • Ideal customer
  • Product Market Fit
  • User Experience

So what is the recipe for a great MVP Landing Page?

Here are some of the key takeaways

1. Focus on Your Value Proposition

You only get one chance to make a first impression. Use your homepage / landing page wisely. This is especially true for the header section and the copy you include here. If you have a call to action, you need to use the copy to convey your value proposition as a product or service.

Help users understand immediately how your product is better than competitors.

Value Proposition

Abyssale does a great job of this by communicating a concise and coherent value proposition.

2. Communicate The Problem You Are Solving

Focus on the problem you are solving for your end user. Use your landing page copy to communicate how you are solving your ideal customer’s problem. Convey to the user the benefits of utilizing your product for solving this problem.

Communicating the problem

Validator app doubles down on the problem they are solving for their ideal customer and makes it explicit.

3. Make Your CTA as Clear as Possible

Usually, the Call To Action for your MVP will be one of three things:

  • Capture user interest by getting their email.
  • Prompt the user to schedule a consultation or call.
  • Get the user to make a purchase on your site.

Make this as simple as possible for your site visitors. Reduce friction by calling out one clear CTA that is aligned with your value proposition as mentioned above.


Stoic Text does a great job of this. After conveying their unique value proposition and social proof, their CTA is super clear.

My Top 5

After reviewing so many projects last week, I had to include some of my favourites. I think each of these projects does a great job at conveying value and communicates their unique value proposition very well.

  1. Validator App by @brunohiis - Validate your ideas with Demo checkout.
  2. Abyssale by @orliesaurus - Automate your Banner production in minutes.
  3. Stoic Text by @twason - Timeless ancient wisdom tailored to modern living.
  4. Tuneful by @christilut - Music discovery made easy
  5. Highlyts by @SaschaKrause - Your Favorite Topics Sliced into Rememberable Highlights

If you want to follow along, you can check out more of what is going on at Startup Sanctuary.

PS: If you want me to review your MVP, drop it below and I will do it this week!

  1. 6

    Thank you so much for sharing and taking the time reviewing all those websites! That's incredible - as a member of the community I am glad there're people like you out there!

    1. 2

      No thank you brother :p

    2. 1

      Thanks @orliesaurus. Appreciate the message.

  2. 2

    Hi Gordon, Great piece you have written. Insightful too. Could you help review this as well https://fuudzie.com.

    Thanks a lot.

      1. 2

        Thanks for the review. Would work on the improvements areas you've mentioned.

        1. 1

          You are very welcome.

      1. 2

        Great review! Will fix the social proof that you pointed out.

        1. 1

          Glad you enjoyed. Overall its a really nice website. What did you make it with?

          1. 1

            I have customised premium bootstrap theme.

  3. 2

    Would love to get some critiques! Are you still doing them?

    1. 2

      Drop it below @jelanisince94 and I'll get to it this week!

          1. 2

            @gordon Thank you so much for the review. I totally agree with the points you made and will be editing the page. I hope that we can stay in touch as I bring this to market.

            1. 2

              Glad you enjoyed it @jelanisince94. Yes for sure I'd love to see this evolve.

          2. 2

            Epic. Thanks, reviewing now!

  4. 2

    Did you dive into any of the products themselves? Or was this exercise focused on the landing pages?

    1. 1

      I did for some of them @andrewgassen.... but many of them were landing pages for the purpose of idea validation. I tried to advise on first impressions, the problem being solved, who their ideal customer would be, how to move towards product market fit and the overall user experience of using their product or service.

  5. 1

    Please review mine https://formcubes.com

    I believe there are much room for improvement

  6. 1

    AskMakers: Aggregated place for Q&A with experienced makers💡


    Thank you in advance!

  7. 1

    Roast my new service please! editvideocalls.com

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