Cards

We clearly had a big ball and chain...
Between Seekoya, Seekoya'Cards and Seekoya'Map... many of our prospects were mistaken.
The product diversification strategy with an identical and identifiable name base was interesting but it is no longer adapted to our visions and desires!

So we rename Seekoya'Cards to ... Cards micro-learning!

This also brings us an important rigor in the need and the objective to split the activity in 2 to decrease the part of the digital agency in favor of the SaaS Cards micro-learning.

Cards micro-learning is therefore developed and published by the company Seekoya.

Our goal is also to gradually open up to the international market. And it is important for us to keep the term Cards in the name and to associate it with our value proposition and modality: micro-learning.
There is no doubt this time when reading the name, we know clearly what to expect!

We've been talking to various people for several months now and we have an idea in mind: to invite them to join our advisory board to challenge us regularly and help us move forward with their expert viewpoints!

BINGO!

ALL of them agreed to join the board and to spend some of their time to challenge and accompany us!

It's great news for us to have them available.
The boards will be held on a defined periodicity with several objectives to present, dashboards to create and activity management to manage.

This promises to be both enriching and challenging.

We take stock of the number of contents created / integrated in Cards micro-learning and ... the result is great!

In 1 year our customers have created 130 new contents in Cards micro-learning.

In July 2020 we were at 1000 contents (cards). Today we have more than 3680 contents created or integrated in our platform (total for all clients).

We have expanded the team!
We really need a full time person on the marketing & sales development of Cards micro-learning.

So we decided to recruit a 3/4 time person for this position.

The objective is clear: to optimize the marketing strategy and the commercial development of our Saas solution.

From 2021 we will launch webinars and new content in inbound mode. We will also review our C.A.C. budget to become even more visible in person (if the COvid-19 health context allows it).

Another big change is coming in 2021!

One of our biggest customers decided to increase his ARR subscription by 2.5 times!

We also have 1 new customer in ARR on an interesting volume.

Their confidence confirms that our solution can interest large companies as well as independent and medium-sized companies.

The beginning of 2020 is rich in meetings and business for the global activity of our structure Seekoya.

In February / March 2020, the prospect of Covid-19 worries us but it also opens new opportunities.

We are joining EdKit --> "an initiative of digital pedagogy actors to help teachers to maintain a pedagogical continuity".

We also propose to the actors of training and education to use our Cards micro-learning platform for free during the whole duration of the containment and even up to several months afterwards in order not to stop.

Many teachers and trainers take the opportunity to discover our micro-learning solution.

The WTF? We have former leads (who did not give any news to our proposals and demos) who came back to us by themselves the 1st week of containment by validating our former quotes ^^.

Our solution is topical for all training organizations and companies that do not have a "digital-learning" solution to ensure business continuity and training in this uncertain period. The Covid-19 is a booster of activity for us and especially of visibility!

There is still a lot to be done to educate and raise awareness about micro-learning but the period is promising for us.
With the health crisis, many people take the opportunity to question themselves and to train. Long and endless E-Learning is a reality. It replaces face-to-face training with PowerPoint slides and busy days.

We are working on our communication to raise awareness of the benefits of digestible, short and repeated content (micro-learning) where E-Learning, Zoom, Teams and PPTs (often) only overload the memory of learners ....

This year we have also decided to reduce our C.A.C. expenses by 3/4 to create use cases and inbound content to share. We will not participate in trade shows (they are cancelled) and will review the virtual events to participate in.

At the end of 2019 comes the time to succeed in getting the first subscriptions obtained in ARR extended (thanks to participatory financing in particular).

On 6 subscriptions, 5 decide not to renew the adventure...
It is disappointment and disillusionment on our side.
The good news? We have a dozen new leads to get.

However, Seekoya's digital activity is growing and our customer projects (app, website, platforms) are more and more numerous.

In parallel to Seekoya'Cards, we have created a digital mapping (Seekoya'Map) to help as many companies and entrepreneurs as possible to make digital a strategic opportunity for their business. The cartography is very attractive and we have developed another platform in SaaS mode to try to monetize roadmap production tools and access to the numerous business data (skills) that we have integrated.

The fact of leading several projects at the same time as the digital activity of the agency for our customers is one of the reasons why we have this important Churn.

However Seekoya'Cards is attractive and the market seems to be within our reach. We have to make a choice. It is really not easy to assume.

We decide to be more visible on Seekoya'Cards and more selective on the agency's activity!

Big up! Today we reached a nice milestone!
Since January, our customers have created more than 1000 different content cards in Cards micro-learning.

In 6 months and for early-adopters it's not bad at all!

This shows the enthusiasm and the ease of use.

We have worked a lot on the UX to facilitate and accelerate the creation of micro-learning.

This year 2019 is decisive. After the success obtained by the participatory financing, we must maintain our visibility and make ourselves known.

We decide to select and work on 3 sources of customer acquisition:

• The natural (SEO): via our website and our internal skills
• The inbound and social media: impactful content on LinkedIn, Facebook and Instagram (without forgetting Twitter sometimes)
• Trade shows: we participate in 2 trade shows, one of which is in Paris, which is perfect for reaching our target audience and key accounts (with budgets dedicated to learning).

Our presence at the Paris show is very much appreciated!
Many key accounts are discovering us. Our competitors and (future) partners put faces to our name!

We are the only ones to present a solution dedicated to a short modality like micro-learning. All the other players have chosen to highlight a medium: mobile or a long modality: E-Learning.

January 2019.
Early adopters who trusted us through crowdfunding now have access to version 1 of the platform.

We are online! We met the deadline and we have our first customers in ARR!

For the name, we had chosen to use the name of our company and to put Cards on it (for the principle of cards of varied contents easily and quickly consultable).

The developed POC is now called Seekoya'Cards.

The web platform allows you to create short courses, add and organize your learners by group and follow the statistics of individual progress and by course.

We have even integrated a nice to have feature: unlimited push notifications. This allows a trainer to send notifications to inform or remind their learners of a particular message.

We also noticed a key issue: until now we were one of the only platforms to present clear and transparent pricing offers. In particular via 3 packs: including a volume of learner "licenses" and training. A 4th offer also allows us to have our platform and mobile applications (iOs and Android) in white label.
After the end of our participative financing, we noticed that our former partners and now competitors, were also posting their prices, which was not yet the case (we had to go through a quote to get a price order).

We have the feeling (a strange feeling) that we are being observed and that we are changing the rules of the game. We propose a clear, identifiable, accessible, measurable and transparent offer :)