Growth Archive

Growth has slowed down as I was taking a break over the Christmas holiday, but we are still making some progress thanks to my Reddit post here.

I actually got a DM from the founder of Gummysearch (@thefedoration), sharing how many new signups he got from my post on here, which is awesome to see!

Goals for the first quarter of this year:

• Hit 1000 Subscribers

• Get my first sponsor so I can cover my fees every month

• Finish my marketing clarity notion book, which will basically help give founders some clarity on when and what marketing strategies to introduce and some real-world examples linked to it.

In the last 4 days, I have been experimenting with a simple Twitter ad at $1/day just to see what would happen

and it blew up

Even though I didn't target a specific country, the US was still at the top of the list for traffic from the ad.

I got quite a lot of subscribers off this, but I have no idea on the quality of subscribers yet(Open rates and CTR), so i will have to see..

On another note, I've recently been featured on the home page of Indiehackers for the first time!

And it was an interview on how Karmabot made $62k in one month..

See you guys next week with another update from The Growth Archive :)

PS: I'll be Releasing Archive #12 at growtharchive.beehiiv.com
today, which will be featuring 2 of the most unusual B2B word of mouth marketing strategies that actually saved these businesses thousands in marketing costs.

Progress is happening.. Just last week, my newsletter had 287 subscribers, and now it's up to 353. The increase primarily came from Reddit, where I spend a lot of my time.

I really find forums like Reddit great for kick-starting momentum for your project/newsletter, by contributing valuable insights to subreddit communities, without the need to slowly build up your network and do a lot of commenting before you get any attraction like on Twitter.

My recent Reddit post, as you can see here, has got over 60.1k views.

All of my popular posts have come from the R/Entrepreneur subreddit so far.

Besides posting, I also make sure to comment on relevant ‘hot’ posts with helpful information and include a link to my site, which gives me a couple subscribers a day. This does take up a ton of my time though, which could be used to create more content. So i’m leaning towards focusing on posts only in the future.

On Twitter, achieving 60k views on a single post is unlikely without resorting to paid ads or a shoutout from a major influencer. You can check my latest Twitter post here

However, I do plan on creating content that analyzes popular founders on Twitter and turn them into case studies to add to the archive. I do believe that will make for interesting content as well help boost my following there if they share it with their audience.

This is a strategy that i’ve taken from Paddy Galloways YouTube case studies. You can read more about his strategy in detail here

I’ve also decided to tweak the subject line of my latest newsletter to “Growth Archive #11” and I plan to do the same throughout the series.

The goal is to make each issue a unique and easily identifiable surprise among the crowd of other newsletters. Although the open rate dropped to 30%, I believe this change will enhance the long-term memorability of The Growth Archive.

I’ll see you guys next week with another update

I started working on my new Nocode project two months ago.

It's an archive of B2B marketing examples, interviews and case studies called

The Growth Archive

I treat it as an open notebook for my own B2B ventures

Since launch, the site has hit 2.4k website users and 287 newsletter subscribers.

All from direct traffic sources:

• I got my first 100 subscribers from daily Reddit comments, Refind and DMing my existing Twitter followers.

• I've stopped Refind (my OR in that segment was terrible), so I continued to hit 287 subscribers by focusing on Reddit posts and comments.

Now that I spent a month on Reddit, i have a good understanding of how to almost guarantee 5–10 subs a day if i spend my time commenting on hot posts throughout the day on R/Entrepreneur

However, I've focused mainly on adding valuable content every day before I slow down and start heavily distributing it across multiple social media channels.

It only made sense because it gives people an existing archive if they decide to visit my site. It's in the name.

My recent post on Reddit:

I received 25 upvotes and 43.8k total views

This resulted in around 15 subscribers:

However, my CTA was to my website and not my subscriber page.

I've yet to test my Reddit posts with a CTA to my Subscribe page.

I also got featured on a newsletter called the AIValley.com last week, which was totally random. I thought there were bots on my site at first:

This brought in 100s of new users on my site, and I got an impressive 17 new subscribers from my email popup and main subscriber form.

Today, I distributed my latest example

The Founding Father Of Content Marketing (Benjamin Franklin)

On Reddit earlier today

And it only hit 3.3k views with 3 upvotes and 0 new subscribers.

I plan to delete the post and repost it in an hour with a catchy title:

What I noticed with my first one is that if there isn't any movement in the first 2 hours, its best to remove it and change the title and intro.

My previous post was also much later at night (SAST time), which is when people from the USA are more active.

Right now, there are 1575 people online, and earlier, when I posted, there were only 900 online. So I think timing is important.

I will try to keep this updated every week, and I look forward to connecting with new people from the Indiehackers community!