May 29, 2020

$10K in revenue and 200 articles!

Anne-Laure Le Cunff @anthilemoon

So happy! I just crossed $10K in revenue (screenshot) as I crossed 200 articles published on my website, which is all about neuroscience-based content for people who want to make the most of their mind.

The reason why I'm sharing these two milestones in a combined post is because I think they're a perfect illustration of a slow overnight success.

I launched the newsletter in July 2019, and I have been publishing between 3 and 5 articles each week since then, without fail. By February 2019, the newsletter had generated a grand total of $1.8K through sponsorships, which—admittedly—I never proactively pursued. In March 2020, I launched the paid membership, with a discussion forum, virtual meetups, extra content, discounts on mindful productivity apps, and more. Today, in May 2020, I crossed $10K in revenue from the membership alone.

To me, this is a significant milestone, because it's the first time I'm generating recurring revenue. It's also one of the first times the user and the payer are one and the same person. Compare this to corporate consulting and sponsorships, where the payer is an employee spending company money. Not only this is an incredible vote of confidence, but it's also much more sustainable. While losing one corporate client can be extremely stressful, my new revenue model is much more stable.

Thanks everyone for your support. I got so much help from this community, learning about newsletters, productisation, turning value into revenue, and more. I love being part of this hardworking community of fellow founders all figuring it out together!

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