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OptikAnalytics

All-in-one analytics suite & privacy-friendly GA alternative

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September 11, 2023 Why does OptikAnalytics exist?
  1. Google Analytics is illegal in the EU.
  2. We need more privacy-friendly alternatives.
  3. We need more alternatives that aren't tied to Big Tech.
  4. We need a suite that includes multiple tools (sessions, heatmaps, replays) to prevent software sprawl.

You shouldn't need to piece together one tool for sessions, another for heatmaps, and a different one for replays. And then you also need to hope that they integrate and play together nicely.

@HiramFromTheChi

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  1. 1

    Looks like a great purpose-built solution for the EU!

    Since I'm US-based, I don't fully get what's behind the GA ban- how is what you're doing different so that you're not breaking any regulations? Is it just that you don't track users across domains, but it's ok to do so within a given domain?

    jama's avatar jama
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    3 years ago
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    1. 1

      Hey @jama, this article explains it well: https://techstory.in/eu-declares-google-analytics-illegal-heres-why/

      hiramfromthechi's avatar hiramfromthechi
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      3 years ago
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1. Google Analytics is illegal in the EU. 2. We need more privacy-friendly and non-Big Tech alternatives. 4. We need a suite that includes multiple tools (sessions, heatmaps, replays) to prevent software sprawl.

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@HiramFromTheChiFounder