Virlo
Go viral with Virlo
I wrote a long-form more detailed individual post here. https://www.indiehackers.com/post/coming-back-now-20k-mrr-feeling-excited-and-nervous-5e63754efe
General update is: Growth is exciting, we're filling more roles now on the team where it makes sense, we're tripling down on marketing that converts (long-form UGC), and quickly cutting features that aren't used.
We track feature usage internally and are laddering up the entire app experience around what paying users actually use. This is informing our dev timeline.
"Phase 2" of Virlo will be defining our "plan" until EOY.
We are going to build a $100M company.
Hi all,
This is of course our first post here on Indie Hackers - we’ve been documenting our journey on YouTube, X, and Discord mostly.
We’ve come so far. It was an incredible feeling to “click” and finally have a week where we went from $100 total to $1k+mrr, it’s validating, but it shows us just how much more there is to do.
We spend hours looking at the dashboard. Tweaking this, tweaking that. You don’t REALLY know what’s working but somewhere along the way you realize you just might have gotten yourself in your ICPs shoes enough to maybe know what they want. And so on….
Onwards and upwards to 10k mrr!
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Great work! I love the idea.
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well deserve. been using it for a while!
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Wow- thank you! Glad to have you as a customer... Please tell your friends! Use code EMAILCODE20 for 25% off :)
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Your UI looks sick!
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Thank you so much - use code EMAILCODE20 for 25% off!
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Congrats on the milestone!
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Thank you so much, means a lot!
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This is such a great idea! congrats @Cannedfanatic keep up the good work!
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Thank you so much! Our team is grinding :)
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No feedback on the product specifically but wanted to say congrats. It’s a great feeling, well deserved, and yes (more than money) the validation that you’ve solved the “puzzle” from idea to product in PAYING users’ hands…is the best drug!
One small tip, having been down this road several times, keep one eye on making it the business you want to run. Longevity > MRR bumps that could lead to burnout. My younger self would laugh but self care is paramount if you’re going to do this long term. Be ok with it never being done, and never being perfect.
Keep going!
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Much appreciated! My cofounder and I just used the analogy of a puzzle just a few days ago… so true.
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I have no use for the product but I must say I love the colors for the landing page and for the app itself. Looks clean.
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Thank you- that’s great feedback :) As someone not in the space, is there anything very confusing that could be a quick UI/UX win for us?
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Love getting involved with a rewarding project that’s helping creators!!
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Yep! You know it :)
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That's amazing congrats !
So your users are coming from Youtube, Discord and X ?-
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We actually partnered with a YouTuber - so yes, a majority of the traffic is coming through him right now :) phase 2 is growing out of just that channel. But we’re actively doubling down on creators. Plan to start a clipping farm this weekend.
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Nice ! What was your budget for promotion ? To get this 10k MRR ?
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10 Comments
Congrats! What software are you using to track feature usage?
Congrats on hitting $20K MRR — focusing on actual feature usage is such a smart way to grow sustainably.
One thing to watch: as you add more integrations and internal tools, silent API or webhook failures could frustrate users before anyone notices.
We built PageMon to send instant alerts via Slack, Discord, or email whenever APIs or webhooks fail. Could help keep Virlo reliable as you scale toward Phase 2.
Congratulations on hitting the $20K milestone—truly impressive focus!
Nicolas, I’ve prepared something detailed for you that I think you should go through. Is this the same email id which has been menioned in the commets, where I can share the Google Doc with you?
Really curious to know how Virlo helps with the most impactful metrics (e.g., virality score, engagement forecast) that help creators capitalize on these early signals?
Congrats on the $20k milestone, Nicolas! Love the ambition and the super-smart focus on what paying users actually use.
As you triple down on long-form UGC, how are you thinking about the creative side of that? A really sharp brand story can make all that great content pop and feel cohesive.
Excited to see you build that $100M company!
Hi @brian , thanks!
Not sure what you mean by "how are we thinking about it" - we're looking to create as much UGC as possible as it converts well.
Hey @Nicolas, sounds really good. By creative side I meant in overall branding, design and feel of Virlo. I see this as something that could scale extremely large.
Yes- we agree
Could our team be apart of this growth? Would love to chat about how we may contribute to the creative side of Virlo.
Yeah, what's your contact? Email me at info@virlo.ai
Just emailed you from Brian!