Hugo

I'm 16. Started selling sunglasses and bracelets
door to door at 13. At 14 I built a fashion brand
from scratch and ranked #1 on Google Shopping
in Sweden.

I wasn't lucky. I was just obsessed.

But obsession without structure breaks you.
I had four different tools and still froze every
morning not knowing what to actually do. Some weeks
everything, some weeks nothing.

That feeling is why I built LifeFlow.

People call it working too much.
I call it not being able to stop.

Brutal feedback is the only feedback I want.

— Hugo

Recent activity

The moat isn't the code - it's the causal data. Why I think being early beats being big in AI tools.

Notion and Linear wait for you to ask. What if your tools told you where your pipeline is leaking before you noticed?

I scaled an e-commerce store to #1 on Google Shopping at 14 - and still had no idea what to work on each morning. Here's what I learned.

Every founder tool is reactive. It shows you data but never tells you what to do. So I built one that speaks first.

I'm 17 and drowning in dashboards taught me founders don't have an execution problem - they have a clarity problem

I was profitable at 15 but failed because I had no "Monday System". So I built one.

I'm 16. I built a fashion brand at 14, ranked #1 on Google Shopping, and still failed because I had no system.