Problem—>Solution—>Product Framework: How to Drive SaaS Conversions from TOFU Content

by Tyler Hakes

https://twitter.com/TylerHakes/status/1382748123911614468

submitted this link to

Icon for group Growth

on April 20, 2021

Say something nice to thakes…

2

appreciate the share. interest.

8bit

·
5 years ago
·
Reply
2

Yep, well-crafted TOFU content can convert extremely well.

dustinwstout

·
5 years ago
·
Reply
2

Great stuff, thanks for sharing. Are the analytics numbers from yesoptimist.com or albacross.com?

stevenkkim

·
5 years ago
·
Reply
1. 1
  
  These are actually from a client of ours. But, I didn't share their specific content for confidentiality reasons. :)
  
  thakes
  
  ·
  5 years ago
  ·
  Reply
  1. 1
    
    No worries, thanks for sharing the method. Very helpful!
    
    stevenkkim
    
    ·
    5 years ago
    ·
    Reply
2

Those conversion rates are SOLID for TOFU content. Thanks for this info Tyler

Shawnragell

·
5 years ago
·
Reply
1. 1
  
  Yeah, I think 1-2% from TOFU is way better than most broad content.
  
  thakes
  
  ·
  5 years ago
  ·
  Reply
2

Good thread!

joshspilker

·
5 years ago
·
Reply
1. 1
  
  Thanks, brother!
  
  thakes
  
  ·
  5 years ago
  ·
  Reply

Trending on Indie Hackers

This Week in AI: The Gap Is Getting Clearer

45 comments 1 small portfolio change got me 10x more impressions

28 comments AI Is Destroying the Traditional Music Business and Here’s Why.

22 comments Fixing my sleep using public humiliation and giving away a Kindle

18 comments A Tiny Side Project That Just Crossed 100 Users — And Somehow Feels Even More Real Now

13 comments From 1k to 12k visits: all it took was one move.