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Problem—>Solution—>Product Framework: How to Drive SaaS Conversions from TOFU Content

by Tyler Hakes
https://twitter.com/TylerHakes/status/1382748123911614468
Tyler Hakes's avatarTyler Hakes
submitted this linkon April 20, 2021
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  1. 2

    appreciate the share. interest.

    8bit's avatar 8bit
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    5 years ago
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  2. 2

    Yep, well-crafted TOFU content can convert extremely well.

    dustinwstout's avatar dustinwstout
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    5 years ago
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  3. 2

    Great stuff, thanks for sharing. Are the analytics numbers from yesoptimist.com or albacross.com?

    stevenkkim's avatar stevenkkim
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    5 years ago
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    1. 1

      These are actually from a client of ours. But, I didn't share their specific content for confidentiality reasons. :)

      Tyler Hakes's avatar Tyler Hakes
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      5 years ago
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      1. 1

        No worries, thanks for sharing the method. Very helpful!

        stevenkkim's avatar stevenkkim
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        5 years ago
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  4. 2

    Those conversion rates are SOLID for TOFU content. Thanks for this info Tyler

    Shawnragell's avatar Shawnragell
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    5 years ago
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    1. 1

      Yeah, I think 1-2% from TOFU is way better than most broad content.

      Tyler Hakes's avatar Tyler Hakes
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      5 years ago
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  5. 2

    Good thread!

    joshspilker's avatar joshspilker
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    5 years ago
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    1. 1

      Thanks, brother!

      Tyler Hakes's avatar Tyler Hakes
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      5 years ago
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