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45 Comments

Submit: I will redesign 1 landing page LIVE for free

Do you have a great landing page with fantastic marketing copy but the design sucks?

That's okay. We're not all designers or marketers or developers—and we can lean on the skills of others where we are weak.

THE OFFER 🎁

Post a link to your Landing Page in the comments. I will pick 1 submission and redesign the LP taking it from a 3-star to a 5-star design. ⭐️

The process will be streamed live and watchable afterward.

(Due to the length of time required I am only taking on 1 redesign at the moment)

posted to Icon for group Landing Page Feedback
Landing Page Feedback
on January 31, 2023
    1. 1

      Holy smokes that is a lot of text.

      Good news is there is plenty of content to work from

  1. 2

    Hello @calebsylvest

    I don't know if you are still offering to provide feedback.
    I have just revamped my landing page: https://www.prepnd.com

    I will be interested to have your recommendations.

    Thank you so much! 😊

    1. 1

      Howdy @PepperJack

      I'd love to provide feedback for you. From my initial quick look, I would say Prepnd needs layout and organizational structure.

      I have some available time today, I'll create a video review for you and get back to you soon!

      1. 1

        Thank you so much @calebsylvest for your time and feedback 🙂

        1. 1

          Howdy @PepperJack

          The big day has arrived! Check out the link below for a Video review, notes and comments, and a link to the Figma review doc.

          I hope this helps and that you find useful nuggets to implement.

          Check it out here:
          https://matter-ux.addpotion.com/prepnd-landing-page-review

          1. 1

            Thank you so much for your time @calebsylvest.

            To answer your questions from video:

            • I confirm that I don’t have any code made. It is only screenshots.
              I want to test the problem the problem first 🙂

            • You summarize the product really well - Objectives + KPIs = AI driven insights

            Questions:

            • I have relied on Brinso for prepnd name. However, based on your feedback it is difficult to pronounce.
              Do you think that it is something urgent to be fix or realign the landing page is sufficient?

            • Founder picture: Due to my current position, it is not well seen to have side project.
              I am very impatient to be able to.

            Do you have any buymeacoffee or Patreon?
            I would be more than happy to send you a tip for all your hard work.

            1. 1

              This review is FREE 🙂

              I will be launching a full-featured Landing Page service soon. So, just happy to get the practice in right now

              1. Prepnd is a good enough name and domain for now. The primary action to take is to realign the landing page, drive visitors to the site, and capture emails. You can easily rename it at any time as you work on the Prelaunch work.
              2. Understandable on the founder pic and side project deal. Take your time and do your best. Don't compromise your full-time position at this early stage.
              1. 1

                Awesome! 🙂

                I am now following your Twitter account. I will stay tune for the launch.

                Thanks again @calebsylvest

  2. 2

    If you're still offering, I would love some design help and feedback.

    https://k9gear.dogpak.com/

    I think I have a lot of content and some good things to work from, but it just doesn't feel the way I want it to feel, and I lack the expertise to take it to that level.

    1. 3

      Howdy,

      Here are three points and a review video, just for you 👍

      1. The product looks amazing!
      2. I'm confused about how to buy the product, when I will receive it, if it is going to produced, and more.
      3. Visually the DOGPAK product looks 5-star awesome. The website looks 4-star. The landing page looks 2-star. You need to elevate the Landing Page and Website.

      Check out this video review, just for you
      https://app.usebubbles.com/uhqXwwAzzyRLhy4Tm4qmsX/dogpak-landing-page-review

      1. 2

        Man that was so incredibly helpful. Thank you so much for taking the time to do that. I'm on my way to start making some changes now!

        1. 2

          You're welcome! Let me know if you would like me to take a look at the next iteration

          1. 1

            Hey, thanks again for all the helpful feedback. I revamped a lot of the page based on your advice. I rearranged the flow, I highlighted some of our photos rather than having them hidden away in a slide-show at the bottom, I shortened and narrowed a lot of the heavy text, including in the "primary advantages" sections. I uploaded some different photos, I added a graphic design with 25% transparency to give the plain color backgrounds a bit more of a dynamic/techy aesthetic. I got rid of some of the tackier pieces like the price and logos on the initial picture. I added some background photos to break up the monotony of the color scheme.

            I am still limited in certain ways by my page builder so I had to make some compromises: ex. for some reason, if I delete the "name" field for the first CTA, the formatting gets all wonky, so I left that in. It is also helpful to have a name in our information files sometimes to pair it with orders, or to personalize emails. On another CTA I did delete the "name" field, though.

            I'm not a knowledgable coder so I am somewhat limited, and while I know there are better page builders out there, I am already familiar with this one. I would have to invest a lot more time into learning the other page builders and then figure out all new designs, and while I have a decent eye for what is good, I don't really have a talent for actually creating it.

            I would love to get more feedback on the new version if you have the time:

            https://k9gear.dogpak.com

            No worries if you're busy. I appreciate the help! Oh, I also updated it to be a post launch page saying "fully funded on IGG." The previous page I had only used pre-launch.

            1. 2

              Nice! The updates a great. Just showing the pics helps feature the product. Great job, and good luck!

      2. 2

        Awesome, thanks so much for the support and feedback! I will take a look now.

  3. 2

    Hey !
    I don't know if your super kind offer is still going on, but i would like to throw my hat in the ring :)
    I just finished it yesterday: https://boardcade.com

    I tried to follow the general advices seen a lot on IH, but it's my first time so any feedback is greatly appreciated <3

      1. 2

        Thank you so much for that :)

  4. 2

    Would appreciate any advice on my landing page: https://taitopia.design/ :) Thank you so much!

    1. 1

      I will review your LP when I get a chance. Thanks

      1. 2

        Many thanks!!! It would be super helpful since English is not my native language. Any advice from native speakers matters. :)

        1. 1

          Hi @IndieHacker603,

          It was a pleasure reviewing Taitopia. Looks like a good product and the initial Landing Page is off to a good start.

          I hope you find my notes clear and helpful!

          Top 3:

          1. How does Taitopia fit into the user's workflow?
          2. Who is the target customer?
          3. What are the measurable benefits expected by using Taitopia?

          Apologies for the poor audio quality. I had my microphone upside down, backward, and on the far side of my desk 😅

          Check out the document and video here:
          https://matter-ux.addpotion.com/taitopia

          Thanks,

          1. 2

            Hi Caleb,

            I'm really grateful for the level of detail and the thoughtfulness you put into your feedback on my landing page! Your video and notes precisely pinpoint many issues that I've overlooked. I feel like my understanding of a SaaS product has greatly improved! (BTW, the audio quality sounds great to me, I can hear you very clearly :) )

            I'm eager to put your suggestions into action in the upcoming version of the Taitopia landing page. I'm sure your advice will help my page perform better, and also make Taitopia more appealing to its target audience.

            Once again, thank you so much for your time and input!

  5. 2

    Wow, what an offer, @calebsylvest !
    Here's http://aifeedback.pro for analyzing the customer feedback

    Almost as fresh as it gets - published just a couple of days ago!

    1. 1

      Howdy @ArtemF

      1. This is a really good start for the Landing Page.
      2. The design is "good enough", simple, and clean that it would not need a major design overhaul.
      3. The Landing Page structure and content need the majority of the work.
      4. Be more specific with the Headlines and pitch. Instead of "AI-driven feedback analysis" try "Turn customer feedback into actionable insights with AI". All I did was reword the text you already wrote.
      5. Must have screenshots of the product!
      6. Determine the specific target audience for the product. And list that out. You want users to read the use cases and think "Yeah, that's me"
      7. How do the Features of AI Feedback produce Benefits, and what are those benefits? Use metrics if you can. Even if you don't have existing metrics pre-launch you can use existing research data to say something like "Fraudulent customer reviews increased by 4x in 2022"
      8. Screenshots and pics of real people will be 25x better than illustrations. Replace the illustrations.
      9. The CTA "Join the waiting list" and email field needs to be stronger. The email field needs to look like an input field. White or light gray background with a border. Change the button text to "Get early access"

      Does that give you direction on how to proceed?

      Thanks,

      1. 2

        Thank you for the advices, @calebsylvest !

        Mentioning audience and exact benefits - why didn't I do it yet? Already implementing some.

        Screenshots.. unfortunately there are no real screenshots yet, only technical prototype that's not really screenshottable. I'll add some design sketches when I get some. At the moment the best I could do is a picture of excel sheet with lots of feedbacks transforming to the bar chart.. and that's hard for me to draw, not sure what to do about it.

        But these items above are clear improvements that I should do when I can, thank you!

        Why are real people photos better?
        One thing I am not really clear about your feedback is why "real people" are better. Could you, please, expand on it? When the whole service is about transforming huge excels of feedbacks into nice charts - what kind of a real people picture could work well? :/

        1. 1

          1. Screenshots
          Screenshots can be actual screenshots of the product UI. If the product is still in development or pre-launch use UI designs that provide an impression of what the UI will look like.

          2. Real People
          Humans relate better to photos of real humans. Human photography goes along the lines of Product Screenshots—it proves something real exists beyond this Landing Page.

          That doesn't mean you need photos of a human holding a mobile phone with the AI Feedback website showing. It could happen by showing profile photos in testimonials or having a team section with you.

          3. Illustrations
          This may be a personal interpretation on my behalf, but a note on using stock illustrations.

          As a designer myself, I used graphics and illustrations for many years. Cool icons, blobs, streamers, bubble people, etc. Doing so was the hot trend.

          I followed the trend because it was cool, fast, and I was an artist.

          But what all designers disregarded was effectiveness.

          Illustrations are not as effective at showing and demonstrating the product, building credibility and trust, and ultimately converting visitors to customers.

          1. 1

            It takes time as it is a hobby project, I still like telling people when I follow the advices as I believe a good advice is well worth a "thank you" :)

            Thanks again for the review, @calebsylvest!
            Since that time I:

            • Have added a mockup that is way more real than a stock-like illustration
            • Rephrased it all to have benefits clear and mentioned numbers (e.g. According to a recent study by Gartner, collecting customer feedback can increase upselling and cross-selling success rates by 15% to 20%.)

            Next steps will be to replace other pictures with the mockups (and eventually real screenshots) and probably to add some testimonials or opinions from friends.

  6. 2

    https://yawplan.com is a landing for my app. Would appreciate any advice.

    1. 2

      Initial response:

      1. You are on the right track. The basic structure and text copy for a Landing Page is there.
      2. Design would greatly benefit, but I think there is still a lot you can do to improve the pitch and positioning.
      3. What makes YAWPlan different than other workout apps? Why is it better?
      4. What type of person is the niche target customer? Not someone new to workout programs, not someone who wants an off-the-shelf plan. You need to hone in on the highly experienced user that wants to customize their workout plan down to the nth degree.
      5. Must have ratings, reviews, and testimonials. Make that a priority.
      6. The Interactive Demo is awesome, but I didn't notice it for a long time. Make the Interactive Demo a section of its own and make it clear that it is clickable. (Long live PWAs).
      7. Need pics of real humans.
      8. Each section of Features & Benefits needs to be built out further with more compelling reasons to use it.
      9. What is the pricing?
      10. Add FAQs to address standard questions and objections.
      11. Check this example design to see how they structure the Hero intro section of the Landing Page.

      Hope that provides practical guidance you can use to upgrade the LP!

      Thanks,
      Caleb

      1. 2

        Thank you. That helps a lot.

    1. 1

      I have several questions for you:

      1. Who is the target customer?
      2. What type of papers do people write with MonsterWriter? Theses are mentioned. What are other professional papers and doc examples that people could use MW for? Scientific papers, Essays, etc etc?
      3. Do you have more testimonials you can pull from somewhere?
      4. How often do customers use MonsterWriter? Do they only use MW once to write a thesis paper? Or will they continue to use MW for other types of documents?
      5. How do you make sales and revenue? Individual sales, enterprise, through Setapp and AppSumo?
      6. I would like to know more about the metrics behind MW. Total downloads, sales figures, active users, traffic, analytics, etc. Up to you if you want to share that publically here or share privately.
      7. Is MW your fulltime job? If not, what is your day-to-day?
      8. What do you want MonsterWriter to become?
      1. 2

        Very good questions, I'm happy to provide some more information. I would like to start with the last one.

        -> What do you want MonsterWriter to become?
        The vision for MonsterWriter is to become a knowledge management solution for organizations and solo/private people. It will do three things very well:

        1. It will provide a very good way to organize and retrieve documents.
        2. It will provide a power full editor suitable for scientific writings (include formulas, cites, cross references, etc...)
        3. Google Docs like collaboration.
          All this will happen in the browser. Currently I'm porting the electron application into the browser. A first version should be ready in the coming weeks.

        -> Who is the target customer?
        For now students and academic writer to nail down the second point of the vision.

        -> What type of papers do people write with MonsterWriter?
        From what I know, people write blog posts, articles, thesis and notes

        -> Do you have more testimonials you can pull from somewhere?
        Not that many, unfortunately. There are some reviews here:

        -> How often do customers use MonsterWriter? Do they only use MW once to write a thesis paper? Or will they continue to use MW for other types of documents?
        Unfortunately, I cannot answer this.

        -> How do you make sales and revenue
        MonsterWriter is at the very beginning of its grow :) ... For now, most sales is done via SetApp, AppSumo

        -> I would like to know more about the metrics behind MW
        Downloads form the website: ~1 per day (starting the trial)
        Website visits: 200 user per day, mainly because of some LaTeX blog posts the website provides. The idea is to set a tracking cookie and do retargeting on facebook, etc. But this is not implemented yet.

        As the PDF exports are done via a webservice, I'm counting the exports a user does (I have no mean to check the content of the exports, there are encrypted and deleted after export). This are the export metrics:

        (x = days span, x = different days)
        Total users 332
        x>=4 , y>=2 - 59 users (18 %)
        x>=8 , y>=2 - 54 users (16 %)
        x>=16, y>=2 - 40 users (12 %)

        It reads like this: 332 exported at least one PDF since the start of recording (almost 1 year ago).
        59 (18 %) users are recurring exports from the same user. Those user exported a pdf on min two different days. The fist and the last day are min 4 days apart.

        -> Is MW your fulltime job? If not, what is your day-to-day?
        No, I'm doing freelance software engineering to pay the bills.

        1. 1

          Great answers, thank you.

          I have something good for you brewing

    2. 1

      Ooh, nice. And you're on SetApp!

      Lots of great opportunities for a design facelift here.

  7. 2

    Do you see a potential big improvement for https://pfau.app/en ?

    1. 2

      Yes, I see many opportunities

      1. How is pfau different than other dating apps?
      2. Needs pics of real-life humans
      3. The CTA "Stay tuned" doesn't say anything. "Get early access" would be better.
      4. As a dating app, you will need a compare and contrast against other dating apps.
      5. What is the niche? Dating apps need a specific niche to make it. Ex. farmer's only, dog lovers, comic book enthusiast
      6. Testimonials and quotes. If you are pre-launch you at least need real human quotes, even if you are the one providing them. Not to fake the testimonials but quotes that say something like, quote "I want to use the popular apps but all the users are fake"
      7. And many more 🎂
      1. 2

        Thanks for the feedback I am very grateful for it!

  8. 1

    I will provide some feedback for each LP posted in the comments. Then sort to see which is in the best place for a redesign.

    Thnx

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