[Video] Robfitz & Arvid Kahl on the business & process of designing nonfiction as a reliable, profitable product

Distilled down from two hours of footage into 38 minutes of highlights...

I proudly present all the best insights and advice from my deep-dive with @arvidkahl, best-selling author of Zero to Sold.

We dig into all sides of the business of nonfiction, with a focus on the process and profitability of books as a product.

Watch all the good stuff:

robfitz and Arvid Kahl on nonfiction

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Royalties == purest passive income

  1. 3

    wow... bookmarking

  2. 3

    This is amazing :) Two amazing authors!

    1. 2

      Thanks Kevon. I learned a lot from talking to Arvid (especially about the way he uses Twitter + writing in public as an easy author platform.) Hope you got something useful from it for your own stuff.

      1. 2

        And I learned even more from you, Rob :D And now, funny enough, I am learning a lot from Kevon too, as he's building a Build in Public guide that I can highly recommend.

        That's the joy of the IH community: no matter how "successful" and "well-known" we are; here, we are peers, teaching each other.

  3. 3

    seriously. amazing!

    .. i need to publish a book. lol.

    1. 2

      Thanks John -- never would have gotten it this far without all the wonderful wisdom you've shared on community and more.

      1. 2

        still learning myself! really fun to see how you're doing it.

        there really isn't a "right" way.

        1. 3

          I consider this a chance to diversify and reach another (preference-based) fragment of your existing or potential audience. Some people love video, some audio, and some want super-heavy paperback books for their cats to sit on. I can only recommend it :D

  4. 3

    This needs more upvotes!! Super useful for nearly all IHs.

    1. 2

      Hah, thanks RJ. Yeah, it's like Arvid says in the first bit (paraphrased):

      "Bootstrapping a business, writing a book, it's basically the same thing. Pick an audience, design a value proposition, find a way to reach them."

  5. 2

    Well for sure going to watch this video ( and subscribe on YouTube)

    1. 1

      Much appreciated, Frosty Nick! Let me know if you have any questions and looking forward to seeing you in the comments/community/anywhere :)

  6. 2

    To good to be only one podcast! :)
    I'm hooked now @robfitz

    1. 2

      Hah, thanks :). If it's relevant for you, I'll probably be putting out something about the business side of books every week or two on the youtube channel.

  7. 2

    Amazing! Two authors of books that helped me a lot during the past year.
    Thank you so much for this video! And for your books!

    1. 2

      Thanks Conrad -- was super fun for me to finally have the chance to dig into Arvid's view on all this. Thanks for watching :)

      1. 3

        Conrad is a fine person, Rob. He really is. I had the privilege of mentoring him for a while, and he is just the kindest person.

        It is for Conrad (and people who want to be like Conrad) that I get up every day :D

        1. 2

          I get up almost entirely for coffee ;)

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